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1、附录3外文文献及翻译TheresearchofBlogadvertisinginChinaⅠThebackgroundofthetopicInrecentyears,theInternetindustryinChinaisdevelopingrapidly,ChinaInternetnetworkinformationcenter(CNNIC),whichpublished《thefirst25timesChinaInternetnetworkdevelopmentstatisticsreport》datashowthatbytheendofDecember2009,theChin
2、eseInternetusersscalehasreached384million,growth8600milliontotheendof2008,Internetpenetrationratefurtherenhance,annualgrowthratereached28.9%.TheprosperousdevelopmentoftheInternetbringsbignetworkmarket.WiththerapiddevelopmentofInternetandpopularization,followingtheE-mail,BBS,IM,blogsemergedthef
3、ourthkindofnetworkcommunication,whichquicklybecamethenewapplicationsoftheInternet.InAugust2002,"blogsitesinChina"establishedtheconceptofblogsandbecamethenewapplicationininternet.Sofar,thoughonlyfewshortyearstime,butthedevelopmentspeedofbloginchinaisverysurprising.ChinaInternetNetworkInformatio
4、nCenterreleasedthe"blogmarketingandblogBehavior2008-2009study",attheendofJune2009,thesizeofusersthathasapersonalblogorpersonalspacehavereached181millionpeople,thesizeofblogspacehasmorethan300million.Reportshows,blogsbecomestableaftertheLong-termgrowth,theusergrowthrateofsixmonthslateris12%.Blo
5、gactivityimprovedfurther,andthefrequentlyupdatedblogusersis62.7%,activebloggersscaleachieve1.13billion.TheprosperousdevelopmentoftheInternetpushtheemergenceandthedevelopmentoftheblogs,thebloghasbecomethebasisforInternetapplications,increasesofusers’base,thestableofapplicationrates,andatgreatsp
6、eedintopeople'sdailylives.Asanewformofonlinemedia,thebloghasitsownuniquecharm,playstheadvantagewhichthetraditionalmediadoesnot.Withthedevelopmentoftheblog,blogadvertisingcameintobeingandhasshownaboomingtrend,itisalsochangingdaybydayforthenetworktechnologyconstantlyupdate.Therapiddevelopmentofa
7、dvertising’sapplicationneedsFollow-uptheory,howtorationallyunderstandthenewformsofadvertising,andtapitspotentialcommercialvalue,tobettergraspthelawofitsdevelopment,Internetapplicationshavebecomethemorepressingissue.Atpresent,theresearch
