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1、附录3外文文献及翻译TheresearchofBlogadvertisinginChinaⅠThebackgroundofthetopicInrecentyears,theInternetindustryinChinaisdevelopingrapidly,ChinaInternetnetworkinformationcenter(CNNIC),whichpublished《thefirst25timesChinaInternetnetworkdevelopmentstatisticsreport》datashowthatby
2、theendofDecember2009,theChineseInternetusersscalehasreached384million,growth8600milliontotheendof2008,Internetpenetrationratefurtherenhance,annualgrowthratereached28.9%.TheprosperousdevelopmentoftheInternetbringsbignetworkmarket.WiththerapiddevelopmentofInternetandp
3、opularization,followingtheE-mail,BBS,IM,blogsemergedthefourthkindofnetworkcommunication,whichquicklybecamethenewapplicationsoftheInternet.InAugust2002,"blogsitesinChina"establishedtheconceptofblogsandbecamethenewapplicationininternet.Sofar,thoughonlyfewshortyearstim
4、e,butthedevelopmentspeedofbloginchinaisverysurprising.ChinaInternetNetworkInformationCenterreleasedthe"blogmarketingandblogBehavior2008-2009study",attheendofJune2009,thesizeofusersthathasapersonalblogorpersonalspacehavereached181millionpeople,thesizeofblogspacehasmo
5、rethan300million.Reportshows,blogsbecomestableaftertheLong-termgrowth,theusergrowthrateofsixmonthslateris12%.Blogactivityimprovedfurther,andthefrequentlyupdatedblogusersis62.7%,activebloggersscaleachieve1.13billion.TheprosperousdevelopmentoftheInternetpushtheemergen
6、ceandthedevelopmentoftheblogs,thebloghasbecomethebasisforInternetapplications,increasesofusers’base,thestableofapplicationrates,andatgreatspeedintopeople'sdailylives.Asanewformofonlinemedia,thebloghasitsownuniquecharm,playstheadvantagewhichthetraditionalmediadoesnot
7、.Withthedevelopmentoftheblog,blogadvertisingcameintobeingandhasshownaboomingtrend,itisalsochangingdaybydayforthenetworktechnologyconstantlyupdate.Therapiddevelopmentofadvertising’sapplicationneedsFollow-uptheory,howtorationallyunderstandthenewformsofadvertising,andt
8、apitspotentialcommercialvalue,tobettergraspthelawofitsdevelopment,Internetapplicationshavebecomethemorepressingissue.Atpresent,theresearch
