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1、AdvertisingStrategyAnalysis:ACaseStudyofKFC’SAdvertisinginChina,市场营销论文AdvertisingStrategyAnalysis:ACaseStudyofKFC’SAdvertisinginChinaTableofContent1.Introduction 12.ResearchObjectiveandMethodology 22.2Methodology 23.MainBody 33.2Proposition 43.3CreativeIdea 43.4TheRoleofMedi
2、aResearch 63.5EffectivenessResearch 74.Conclusion 8References 81.IntroductionAccordingtothedefinitionbytheUnitedNations,amultinationalcorporationrefersto"anenterprisewhichownsorcontrolsproductionorservicefacilitatesoutsidethecountryinwhichitisbased"(Czinkotaetal1998:434).Ite
3、mergedinthe1960s'asaninevitableresultofthedevelopmentofproductiveforces.By1995,thetotalnumberofmultinationalsexceeded37,000with206,000affiliatesaroundtheworld,andby1999,thefiguresincreasedto63,000and690,000respectively.Noonedoubtstheinfluencesthemultinationalcompanieshaveont
4、heglobaleconomy.StatisticsfromUnitedNationsConferenceonTradeandDevelopmentshowthatbytheyear1999,themultinationalscontrolled1/3oftheworld'sproductand1/2oftheworldinternationaltrade.Buttheinfluencesgofarmorebeyondthat.Astheyexportcapital,productsandproduction,multinationalsals
5、oexporttheirideas,beliefsandvaluestoothercountries.Withtheirenormouseconomicstrength,theirglobalbusinessnetworksandtheglobalizationoftheworldeconomy,multinationalsalsogainadominantpositionintheglobalcross-culturalcommunications.论文题目:AdvertisingStrategyAnalysis 论文详细要求：要求论文全篇用
6、英语写论文用途：硕士课程论文MasterDegree要求字数：2000UniversityofHertfordshireTheBusinessSchoolModuleHandbookforAdvertisingModuleCode:MBSP0248ModuleTitle:AdvertisingAcademicYear:2006-2007Semester:BDepartment:MarketingandTourismManagementAcademicYear: 2006-20071.Modulecode: MBSP02482.ModuleTit
7、le:Advertising3.Creditpoints:154.LevelofStudy:M5.Department(responsibleforthismodule):MarketingandTourismManagement7. Moduleaims: Theaimsofthismodulearetoenablestudentsto... -gainawideunderstandingofadvertisingstrategy; -explorethepracticalapplicationofadvertisingasakeycom
8、municationtoolinconsumermarketing; -synthesisetherangeofadvertisingmediaan
