《现代广告案例分析》现代传播学丛书（a case study of modern advertising a series of modern communication studies）

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1、《现代广告案例分析》现代传播学丛书（Acasestudyofmodernadvertisingaseriesofmoderncommunicationstudies）EditorialrecommendationAcasestudyofmodernadvertising:aseriesofmoderncommunicationstudiesCatalogThefirstchapterisaboutmodernadvertisementandmodernart1.1theconceptofmodernadvertising1.2advertisingisanemotionalart1.3,th

2、emarriageofpublicserviceadvertisingandartReferenceThesecondchapter,modernadvertisingandemotionalappeals2.1theconstructionofstorybackground2.2refinementofdetaildescription2.3concernsaboutsocialtopics2.4typicalimageshaping2.5advertisinglanguagescrutinyReferenceThethirdchapter,threemobilephoneOlympica

3、dvertisinganalysis3.1OlympicGamescontributedtothegloryofSamsungmobilephones3.2SamsungOlympicadvertisingcreative3.3SamsungmobileadvertisingmarketingstrategyReferenceThefourthchapteranalyzestheDovechocolateadvertisementfromthepsychologicalangle4.1typesofDovechocolateads4.2fromthepsychologicalpointofv

4、iewofDovechocolateadvertisingcreative4.3fromthepsychologicalpointofviewDovechocolateadvertisingstrategyanalysisReferenceThefifthchapterfromthecommunicationperspectiveDeBeersadvertisingstrategy5.1DeBeersadvertisingreinterpretationofgenderculture5.2.AnalysisofChinesejewelrymarketfromtheperspectiveofc

5、ommunication5.3attractcustomerswithbeautifullanguageReferenceInthesixthchapter,thecreditspreadfoldBenettonadvertisingartclothing6.1clothingandtheoriginofBenettonadvertising6.2artfromtheperspectiveofcommunicationtheoryofBenettonseriesadvertising6.3fromadvertisinganalysisofBenetton"heart"ReferenceThe

6、seventhchapterShuijingfangliquoradvertisinghedgeslightlyanalysis7.1Shuijingfangandbrandmarketing7.2ShuijingfangadvertisingcreativedifferenceBrandpositioning7.3ShuijingfangadvertisingReferenceTheeighthchapter,Coca-Colaadvertisingmarketingstrategy8.1,Coca-ColabrandpromotionstrategyMarketingstrategyof

7、8.2Coca-ColainChinesemarket8.3,Coca-ColastrivesfordevelopmentinthecompetitionReferenceTheninthchapteranalysisChhnangshampooadvertisingstrategy9.1QingyangproductsandadvertisingAnalysisof9.2QingyangTVads9.3,t