Advertising design strategy英语论文

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1、AdvertisingdesignstrategyCONTENTSIIntroduction1IIAdvertisingstrategyofappealingandattention1IIIBrandDesign2IVAdvertisementdesigneffectonconsumer——Coca-ColainChina2Conclusion4References5Acknowledgements6摘要任何心理活动都有其发生、发展的过程。消费者对广告接受的心理活动也有其发生、发展的过程。要实施广告的设计战略，必须了解广告设计作用于

2、消费者的心理机制。要了解广告的设计如何对消费者生影响，就要先从消费者的角度入手，研究消费者对产品的态度是如何形成和改变的，消费者的不同个性和自我概念是如何影响其消费心理和行为的，以及消费者在购买商品时的决策过程等。根据这些信息有针对性地实施广告设计战略，才能赢根本的胜利。关键字：广告设计，消费者，影响，消费心理与行为AbstractAnyconsumeractivityhasitsplace,thedevelopmentprocess.Consumeracceptanceofthepsychologyofadvertisingdes

3、ignalsohasitsplace.Developmentprocess.Designstrategytoimplementthead,youmustunderstandtheroleofadvertisingintheconsumer'spsychologicalmechanism.Tounderstandhowtheadisdesignedtohaveanimpactonconsumers,weshouldstartwiththeconsumer'spointofstartingtostudytheattitudeofthec

4、onsumerhowtheproductformationandchange,consumerself-conceptisadifferentpersonalityandhowitaffectstheirconsumptionPsychologyandbehavior.Whenconsumerspurchaseproductsandaffectbyproductadvertisingdesign.Accordingtotheinformationtoimplementtargetedadvertisingdesignstrategy

5、towintheessentialvictory.Keywords:advertisingdesign，consumer，impact，consumptionpsychologyandbehaviorIIntroductionAdvertisingdesigninmodernsociallife,playsaveryimportantrole.Ithaslongtranscendeditsadvertisedfunctionandcommunicateinformation,moreofaculturalheritagehasbee

6、ngivenapeoplecarrierofmeaning.Modernsociety,morecolorfuladvertisingdesignedtoshowthehumanspiritwiththeirsocialroles.Inrecentyearstherehavebeensomepersonalizedadvertisingmedia,suchashairadvertising,behavioraladvertising,theyappearinpeople'seyes,asiftheperson'sface,withp

7、eopleontheTV,lookingforwardtotheprocessoftransmittinginformation,withpeoplethinkingcommunicationandresonance.Thisbookmainlystartfromthebriefhistoryofadvertisinginordertoallowlearnerstodeeplyunderstandtheevolutionofadvertisinganditsrelationshipwiththecurrentsocialdevelo

8、pment,andadvertisingdesignintoday'spositioninthesocialandeconomiclife.IIAdvertisingstrategyofappealingandattentionAst