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1、TheCharacteristicsofAdvertisingEnglishKeyword:Advertisement,English,characteristicTheadvertisement,isforsomekindofspecificneed,throughthecertainformintermedium,ispublicbutwidelytransmitstheinformationtothesocietyonepropagandamethod.Theadvertisementbesideshashelpstheconsumertoknowthecommo
2、ditythefunction,butalsohasinducestheconsumersentiment,causesthepurchasedesire,thepromotionexpensemotionpsychologicalfunction,thevestigefortheconsumerestheticsfunctionwhichenjoysbytheestheticsense.Therefore,ismanifestingthesekindoffunctionsdiligentlyasEnglishadvertisementmaincarrieradvert
3、isementEnglishintheprocess,hasformedownbrightcharacteristicgradually:Conciseeasytounderstand,vividimage,humorousisnovel.Nomatteristhecommodityadvertisement,thepublicserviceadvertizing,theadvertisementcreationallisacomprehensiveart.Itscollectionsociology,esthetics,thepsychology,theabnorma
4、lmarketingstudy,thesoundelectricity,theliterature,thelinguisticsisequaltoabody.Inthisartisticarchivescooperationcomparesotherformsthecooperationalltoneedtheskill.Itmustwriteusingthesalespromotionprincipleappealstobothculturedandpopulartastes,thevividinterestingwriting,musthavethespecialp
5、ower,canininstantaneouscausethereadertopayattention,stimulatesitspurchasedesire,finallyfacilitatesthepurchasebehavior.ThereforetheadvertisementarchivesChinesestudylanguagecanresembleusingthepreciseandappropriatetheadvertisementlanguageconnotationandtheinfluencefarexceedsadvertisementitse
6、lf.Thepunthisrhetoricmethodistheadvertisementcreationcommonlyusedskill.Doublemeaning,asthenamesuggests,isexpressesthedoublemeaninginthespecificlanguageenvironmentwithonelanguageandwritingform,bothisremarkable,andcancausetheassociation.Thepunhassuccinctlyconcise,charminghumorous,novelisun
7、iqueandsoontherhetoriceffect,canhighlighttheadvertisementthecharacteristic,thusobtainsthemassiveapplicationsintheadvertisement.Afterthisschoolyearresearchandtheinvestigation,wehaveobtainedthecertainresearchresultsfinally,haddiscoveredapproximatelytheadvertisementEnglishma
