The Characteristics of Advertising English 广告英语之特色

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1、ContentsAbstract……………………………………………………………………………….i1.Introduction…………………………………………………………………………11.1HistoryofAdvertisement………………………………………………………21.2ClassificationsofAdvertising………………………………………………………31.3RolesofAdvertising………………………………………………………………41.4DefinitionsofAdvertising…………

2、……………………………………………51.5PurposeofResearch………………………………………………………………72.TheoreticalBackground………………………….……………………………72.1Advertisement……………………………………………………..………………72.1.1DefinitionandGoal……………………………………………………….……72.1.2ElementsofanAdvertisement…………………………………………………83.Stylistics……………

3、………………………………………………………………103.1TheNeedforStylistics……………………………………………………………103.2Definition……………………………………………………………………………104.CreativeTranslation………………………………………………………………114.1Thefeaturesofrhetorics…………………………………………………………124.2Slogan………………………………………………………………………………124.3Rhyme……………

4、…………………………………………………………………124.4Alliteration…………………………………………………………………………134.5LexicalCharacteristics--ColloquialandCommonWords……………………135.Conclusion…………………………………………………………………………146.Bibliography………………………………………………………………………14TheCharacteristicsofAdvertisingEnglishAbstract:The

5、advertisementisaveryimportantwaytoexpressinformationtopublic.Itcannotonlyhelppeopletounderstandsomeknowledgeoftheproducts,butalsoattractpeople’sgreaterdesiretobuytheproducts,improvethetradeandleaveabeautifulimpressiononthepeople.Soithasitsobviouscharacteristicsinthese

6、functions.We’reveryhappytohaveachievedsomeachievementsinEnglishAdvertisingwiththehelpofourteacherandourco-operation.Aboveall,wewishallofyoutohaveabetterunderstandingaboutthecharacteristicsofEnglishadvertisementsafteryouhavereadourintroductionaboutit.Asawayofpropagatin

7、gandtransmittinginformation,advertising'sroleconnotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograduallyhasbecomeamustforsocialcommunicationwhichinturninfluencesthedevelopmentofsocietyandeconomy.Nowadaysadvertisinghaspenetratedint

8、oeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,magazine,TV,radioaswellasnetwork.Thegoalofadvertisingdecide