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1、TheLinguisticCharacteristicsofAdvertisingEnglishIntroductionWiththedevelopmentofinternationalcommunication,translationhasplayedanimportantroleinoursociety,sowhenwearechoosingthetranslationstandard,weshouldconsiderlotsofsocialfactors.Thepurposeoftheresearchisveryvaluable
2、.Sowedotheresearchtofindtheinfluenceonchoosingthetranslationstandardsothathelpusunderstandthesocialfactorsaffectedthetranslationintheworldperfectly.Inoursociety,therearemanyexpertswhohaveexploredthefield,that’stosay,thisthesishasabigsignificancetogivearesearch.Therefore
3、thispaperbasedonthepreviousstudies,intendstogivemoreunderstandingtothissubjectstudy.Indetails,bygivingthedefinitionoftranslation,socialfactorsandtranslationstandard,wewillattainbettercomprehensionaboutthetranslation,thesocialfactorsandthetranslationstandard.Thenthispape
4、rwillconnecttherelationshipbetweenthemanddiscusssomeinfluenceonchoosingtranslationstandard.Inbrief,itintendtoresearchintotheculturefactors’influenceonchoosingthetranslationstandardandaimtoprovetheculturaldifferenceintranslation.Themostimportantisthatitwillprovidesomeint
5、erestingexamplestodisplaythevalidityandtospringtheinfluenceonchoosingtranslationstandardandcreateaspecialbeauty.Sothispapercangiveafreshimpulsetocontinuousstudyintheresearchoftheinfluenceonchoosingtranslationstandard.Fromtherelatedmaterials,thethesishasgottenabriefunder
6、standingaboutthetranslationandsocialfactorsthatformsaconsiderablepartoflanguage.Andlinguistictranslationisoneofthemostimportantpartininternationalcommunication,althoughgreatsuccesshasbeenachievedintheresearchofthisthesis,duringrecentyears,whichregardsasatopicofinteresti
7、ndifferentfield,itsuseintranslationhasbeenachievedmoreattention.Thetheoryof“faithfulness,expressivenessandeleganceisthefootstoneinChinesetranslationtheory”thegiveusastandardtoobey(Yanfu,1912).AccordingtoYanfu’sstudy,“faithfulness,expressivenessandelegancearethehighestst
8、andardintranslation”Inmyopinion,therearealotoffactorswillaffectthetranslationstandard.Inthenaturalworld,thecul
