资源描述：
《The Linguistic Characteristics of Advertising English 英语毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、TheLinguisticCharacteristicsofAdvertisingEnglishIntroductionInthemoderntimes,advertisingisakindofdevelopinglanguage,meanwhileunderthetrendofeconomicglobalization,advertisingEnglishisgraduallydevelopingmoreandmoremature.Nowwearelivinginaworldofadvertising.Aspotentialconsumers,weareconnected
2、withallkindsofproductsorserviceinformationfromvariousmediaincludingnewspapers,magazines,television,radio,andInternet,etc.Advertisingprovidesavaluableservicetosocietyanditsmembers,becauseittellsconsumersthemeaningandtheroleofproducts,services,andinstitutions,whichindicatesthedifferencesthat
3、existbetweenbrandsofproductsandalternativeservices,aswellasthedistinguishingcharacteristicsofcompaniesandinstitutions.Advertisingalsogivestheconsumerwhataspecificproduct,brandorserviceshoulddowhenitisusedandthushelpshimorhertounderstandandevaluateexperiencewiththeproductsandservicesthatheo
4、rsheuses.Ontheotherhand,bymakingpeopleawareofproducts,serviceandideas,advertisingpromotessalesandprofits.Finally,advertisingisoneofthemajorforcesthatarehelpingimprovethestandardoflivingaroundtheworld.Combinewithallthesecommunicational,marketing,andsocialfunctions.Advertisingbecomesindispen
5、sableinthemodernworld.Thestudyoflanguageadvertisingfromalinguisticperspectiveshasbeenattemptedbyseveralscholars(Leech1966;Kumar1978;Gopal1980;Manoharan1994).LeechinhispioneeringandcomprehensivestudyonEnglishinAdvertising,analyzedindetaildifferentaspectspertainingtogrammar,vocabulary,discou
6、rseandrhymeandrhetoricofadvertisingwithreferencetotelevision.Heeffetivelyrelatedtheseaspectstothefunctionalfactorssuchasattentionvalue,listenability,memorabilityandsellingpower.Illustration,displaytypography,vocalemphasis,prompotspelling,grammaticalsolcism,metaphorandparadoxare17someofthea
7、spectslinkedwithattentionvalve.Inthisfield,Chinesescholarshavenotonlyassimilateforeignexperts’researchfindings,butalsopushedthisstudyforward.AdvertisingEnglishisoneoftheexamplesofEnglishforspecialpurpose,whichdemandstheappropriatelanguagetobeequaltoitsfunction
