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1、TheCharacteristicsofAdvertisingEnglishKeyword:Advertisement,English,characteristicTheadvertisement,isforsomekindofspecificneed,throughthecertainformintermedium,ispublicbutwidelytransmitstheinformationtothesocietyonepropagandamethod.Theadvertisementbeside
2、shashelpstheconsumertoknowthecommoditythefunction,butalsohasinducestheconsumersentiment,causesthepurchasedesire,thepromotionexpensemotionpsychologicalfunction,thevestigefortheconsumerestheticsfunctionwhichenjoysbytheestheticsense.Therefore,ismanifestingt
3、hesekindoffunctionsdiligentlyasEnglishadvertisementmaincarrieradvertisementEnglishintheprocess,hasformedownbrightcharacteristicgradually:Conciseeasytounderstand,vividimage,humorousisnovel.Nomatteristhecommodityadvertisement,thepublicserviceadvertizing,th
4、eadvertisementcreationallisacomprehensiveart.Itscollectionsociology,esthetics,thepsychology,theabnormalmarketingstudy,thesoundelectricity,theliterature,thelinguisticsisequaltoabody.Inthisartisticarchivescooperationcomparesotherformsthecooperationalltonee
5、dtheskill.Itmustwriteusingthesalespromotionprincipleappealstobothculturedandpopulartastes,thevividinterestingwriting,musthavethespecialpower,canininstantaneouscausethereadertopayattention,stimulatesitspurchasedesire,finallyfacilitatesthepurchasebehavior.
6、ThereforetheadvertisementarchivesChinesestudylanguagecanresembleusingthepreciseandappropriatetheadvertisementlanguageconnotationandtheinfluencefarexceedsadvertisementitself.Thepunthisrhetoricmethodistheadvertisementcreationcommonlyusedskill.Doublemeaning
7、,asthenamesuggests,isexpressesthedoublemeaninginthespecificlanguageenvironmentwithonelanguageandwritingform,bothisremarkable,andcancausetheassociation.Thepunhassuccinctlyconcise,charminghumorous,novelisuniqueandsoontherhetoriceffect,canhighlighttheadvert
8、isementthecharacteristic,thusobtainsthemassiveapplicationsintheadvertisement.Afterthisschoolyearresearchandtheinvestigation,wehaveobtainedthecertainresearchresultsfinally,haddiscoveredapproximatelytheadvertisementEnglishma
