资源描述：
《Language Features of Advertising英语论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、LanguageFeaturesofAdvertisingAbstract:AmericanMarketingAssociation(AMA)definesadvertisingas“thenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.”Today,withthedevelopmentofthetechnologyandthedi
2、versityofthemassmedia,advertisinghasinfluenceduspervasivelyinourdailylife.Inthispassage,theauthorwillshowthelanguagefeaturesusedinadvertisingfromthefollowingaspects:EnglishMorphologyinAdvertising,EnglishSyntaxinAdvertising，RhetoricalDevicesinEnglishAdvertising.Keyords:MorphologySyntaxRhetorical
3、Devices1.EnglishMorphologyinAdvertisingAsameanstodisseminateinformation,advertisingEnglishmustbecompact,vivid,visual,emotionalandattractive.Therefore,morphologyinadvertisingisquitedifferentfromcommonEnglish.(1).SimpleandinformalThefunctionofadvertisingistoprovideinformation,attractconsumer,expl
4、oitmarket,andpromisethequality.Therefore,advertisementmustpayattentiontoitsimpellinglanguage,andthefirststepistousepopularandorallanguagetomakeiteasytounderstandandmemorize.Forexample:“Icouldn’tbelieveit,untilItriedit!”“I’mimpressed!I’mreallyimpressed!”“You’vegottatryit!”“Iloveit!”Thisisanadver
5、tisementofamicrowaveoven.Thewordsinitareverysimpleandoral.Itusestheslang“gotta”,whichmeans“gotto”inAmericanEnglish,togiveanimpressionthatthisadvertisementcomesfromthereallife.(2).MisspellingandCoinageInsomeofadvertisements,theadvertisingcopywritermisspellssomewordsonpurpose,oraddssomesuffixorpr
6、efixtothecommonwords.Althoughthenewwordsstillkeeptheoriginalmeanings,theyarequitedifferentfromtheoriginalwordsinspelling,whichwillmaketheadvertisementmorevivid,interestingandattractive.e.g.WeknoweggsactlyHowtoselleggs.Inthisadvertisement,“eggsactly”isthevariationof“exactly”,andechotheword“eggs”
7、attheendofthesentence.TheOrangemostestDrinkintheworld.Inthisdrinkadvertisement,theword“orangemostest”actuallyis“orange+most+est”.Itusesthiswordtoexpressthehighqualityandpurityofthedrink.Thecoinageandmisspellingarealsorepresentingi
