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《The Language Features and the translation of Advertising English 英语专业毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、TheLanguageFeaturesandthetranslationofAdvertisingEnglishAbstracts:Inmodernsociety,withtherapiddevelopmentofeconomy,businessadvertisementhasattractedandfavoredmoreandmoreenterprises,middlemanandconsumers.However,advertisinglanguagehasitsownuniquefeatures.Thepapermakesapreliminaryanalysiso
2、nthelanguagefeaturesofEnglishadvertisingfromtheperspectiveoflexical,grammatical,rhetoricandculturaldifferencesetc.Thispaperwillpresentinsixparts.Thefirstpartistheintroductionandthelastisconclusion.Thefocusofthepaperislaidonthemiddlepartswhichrespectivelyanalyzelanguagefeaturesonlexical,g
3、rammatical,rhetoricandculturaldifferences.Withtheanalysis,theauthorhopesthatreaderscanhaveageneralunderstandingofthesignificanceofthewordsusedinEnglishadvertisement,sentencestructureandrhetoriccharacteristics，especiallyculturaldifferencesofit,andprovideshelptocopywritersandadvertisingEng
4、lishlearners.Nowadaysadvertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,magazine,TV,radioaswellasnetwork.Theaimofadvertisingdecidesitslanguagetobesimpleanddirect,distinctfromthecharacteristicsofotherdiscourses.Asawayofpropagatingandtransmittinginf
5、ormation,advertising’srolecannotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograduallyhasbecome amustforsocialcommunicationwhichinturninfluencesthedevelopmentofsocietyandeconomy.Englishadvertisementhasgraduallybecomeamajortoolforenterprisestodevelopfo
6、reignmarkets.ItissignificantlytoknowandmasterthelanguagefeaturesofEnglishadvertising,foritisgoodforthepublicizeofourdomesticproductsandtaketheinternationalmarket.Keywords:Englishadvertising;languagefeatures;culturaldifferences摘 要:14在商品经济迅速发展的今天，英语广告作为一种信息传递的手段，越来越受到企业，中间商和广大消费者的重视和青睐，然而，
7、广告英语作为应用性极强的语言又有其独到之处。本文透过语法，词汇，修辞对英语广告的语言特点做了初步分析,通过对文化差异的解读提供翻译的方法。全文分作六部分，头尾分别是简介和总结部分，中间部分则着重分析了英语广告在语法，词汇，和修辞方面的语言特点。本文作者衷心希望此论文的分析能使英语广告的阅读者对句子结构，词汇运用，以及修辞方式的使用在英语广告中的重要性有一个初步的了解，也为英语广告的写作者以及学习者提供一定的帮助。如今广告进入我们的生活的每个角落，它传送的媒介以许多形式存在:报纸,杂志,电视,收音机和网络等等。广告的性质决定它的语言简单，直
