The Features of advertising Language

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1、TheFeaturesofadvertisingLanguageContentAbstract…………………………………………………………….1Chapter.1Anintroductiontoadvertising……………………………….31.1Defination…….……..............................................………………….……...31.2Advertingcomponents.........………………………………….……………

2、.....41.3Advertisingfunction…………………………………….……..……….....….5Chapter.2.Features.of.advertising.…………………………..….….6.1Englishmorphologyinadvertising……………………………….…..................72.2Englishsyntaxinadvertising…………...……………………………….……82.3RhetoricaldevicesinEn

3、glish…………...……………….…….……...9Chapter3Advertisingelements…………………………….............103.1Headline………………………………………………………………..…….113.2Bodycopy………………………………..…....……….………….……...…..12Abstract:Todaywiththedevelopmentofteachnologyandtheadvertisingofthemassmedia.A

4、dvertisinghasinfuenceduspervasivelyinourdailylife.Sowemustknowsomeknowledgeaboutadvertising.Therearesomeinformationaboutadvertising.Mycompositioncanincludethreepart.Firstthereisanintroductiontoadvertising,includingadvertisingdefinitioncomponentsandfu

5、nction.Secondclarifysomefeatureaboutadvertising.Thirdthereisadvertisingelements.摘要：随着经济和广告媒介的发展，广告已经深深地影响着人们的日常生活。所以我们必须了解一些广告的知识，下面是一些广告的基本信息。总的来说我的论文包括三个部分：广告的基本简介特点和要素。Keywords:featuredefinationclarify11I.AnintroductiontoAdvertising1.Definition:Am

6、ericanMarketingAssociation(AMA)definesadvertisingas“thenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.”Today,withthedevelopmentofthetechnologyand

7、thediversityofthemassmedia,advertisinghasinfluenceduspervasivelyinourdailylife.However,whateverthepromotivestrategiesadvertisingtakes,languageisthemaincarrierofmessageallalong,asTheLanguageofAdvertising,byVestergaard&Schroder,says,“Advertisingtakesma

8、nyforms,butinmostofthemlanguageisofcrucialimportance.”Advertisinglanguageisastyleofimmediateimpactandrapidpersuasion.Thepointofanadvertisementistopersuadeyouofthemeritsofaparticularproductorservice,inorderthatyouwilltakeoutsomeofyourmoney.2.Advertisi