英语论文本科课程作业：kfc case study

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1、英语论文本科课程作业：KFCCaseStudy----英语范文论文-->英语论文本科课程作业：KFCCaseStudy　　　Product　　　Asentionedbeforeanykindsoffoodssuchassandburgersandetc.canbedefinedasfastfood.Duringtherecentyearsthefastfoodindustryhasreachedahighgroeveryabigsector.Asthemostpopularfast-foodenterpriseKFCarelocatedmany

2、countriesandtheyusedifferentstrategiesarket.ostofthebigfastfoodpanieshavelongbeenaandinordertooveresuchhealthcrisisKFCpresentsmanyalternatives.Butunlessitisforcedbylaageofitsfoodandsellthemtocustomersasusual.　　　Itisimportanttoknoersperceivefastfoodbrandsinordertodraarketandi

3、tsethicalimplications.AsersispositiveaboutKFC.Because,customers’perceptionsfocusaroundonvalues,consistencyanddevelopmentofthebrand[4].KFCcouldnotname“thebestcriteria”,hoageinUK’scustomers.Ontheotherhand,ovetoanothercountryUKinmanypointslikereligious,dietandperceptions:India.

4、Here,erperceptionsaboutfastfoodinIndiaandclearunderstandthedifferentaspectsthataffecttheperceptionsofIndiancustomersaboutfastfood.Intheconsciousnessofmonpeople,fastfoodindustryandIndiamayseemappeartobeopposites.orelikehomemealsandtheyarealsofarfromtheconceptof“eatandgo”.Ho--

5、>oreandmoreIndianyoungpeopleprefergoingfastfoodrestaurantsuchasKFC.ThereasonoreimportantphasisonhealthyeatinginIndia,aserperceptionchangetooreconcentratedfoodchoice.Andthereisaconclusionthatcustomersformdifferentcultureareaffectedbydifferentstimulates.InUK,thereasonetime,inI

6、ndiaonlyealinaquietandcleanenvironmentsheultinationalfastfoodpanyarketingandpromotionthing,itmustattractmoreandmorecustomerstotheir.LiketheIndianexampleofKFC,ontheonehandcultureplaysaextraordinaryroleindietsbuttheoverallconsumptiontrendsarechangingtoptionnoarketingactivities

7、.Byadvertisingyourproductorserviceisknoers[5].Infastfoodadvertisingthephenomenoniscrucial.Asyoungstersandchildrenaremoreimpactedbyadvertising,andtheyarethetargetconsumersoffastfoodrestaurants.Today,marketersaremoreusingmultiplechannelsandtechniquestoattractyoungconsumersfore

8、xampleviasocialmediaorinschoolmarketing.Asbusinessmen,marketersdonotneedtoc