kfc case study

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1、--------------------------------------------精品文档Word可编辑值得收藏------------------------------------------------KFC Case Study/h1ProductAwementionedbeforeanykindsoffoodssuchassandwiches,Frenchfries,pizzas,hamburgersandetc.canbedefinedasfastfood.Duringtherecentyearsthefastfoodindustry

2、hasreachedahighgrowthrateandbecameveryabigsector.Asthemostpopularfast-foodenterpriseKFCarelocatedmanycountriesandtheyusedifferentstrategieswhentheyenteramarket.Whenthesefastfoodcompaniestrytoprovideintegrationtooverseasmarket,tastesandlivinghabitsofpeoplewhoarefromthatcountryareimportantf

3、actorsinordertohavehighprofitreturn.Becausebythetimeattentiontocustomersarepaid,theywillsellmoreproductsandthiswillbeaprofitforthem.Thereforetastesandlivinghabitsarecrucialdataforcompanies.Byincreasingitsproductsandmenus,KFCgainsmorecustomers.TheseriouschangesnotonlyonKFCbutalsointhelifes

4、tylesofpeople.Andallthechangesareaboutpeople’seatinghabits.Underthetrend,fastfoodisbecomingapartofmoreandmorepeople’slives.Althoughtheycarryonconsumingmorefastfood,fastfooddoesnotownagoodimageinpeople’sminds.Because,althoughKFCisasuccessfulmultinationalfastfoodenterprise,itisalso5--------

5、--------------------------------------------精品文档值得收藏-------------------------------------------------------------------------------------------------------精品文档Word可编辑值得收藏------------------------------------------------undeniablethatmostofitsfoodsarefried,high-calorieandunhealthy.And,eatin

6、gtoomuchsuchfoodwillseriousdamagepeople’shealth.Theseinjuriesmanifestedinmanyways,suchasifoneeatingtoomuchfastfoodwillresultinobesity,anditisscientificallyknownthatobesityleadstomanyotherhealthproblems.Whatsmore,eatingtoomuchfastfoodmaycausessomedamageofliver.Andmanyotherhealthproblemsals

7、omaybecounted.MostofthebigfastfoodcompanieshavelongbeenawareoftheproblemandinordertoovercomesuchhealthcrisisKFCpresentsmanyalternatives.Butunlessitisforcedbylaws,itwon’tchangeitsproducts.So,itonly/h1lessenthedamageofitsfoodandsellthemtocustomersasusual.Itisimportant