case analysis of t.w. co

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1、CASE ANALYSIS OF T.W. CO　　Brief　Contentspart1　　　　　casebackground&majorissuespart2　　　　　externalanalysis　part3　　　　　internalanalysispart4　　　　baseonSWOTpart5　　　　recommendstructure&controlsystempart6　　　　summaryofreportPART1　Executivesummar

2、y&majorissuesbackgroundShaanxiTianweibiologicalproductsco.,ltd,ahigh-techprivateenterpriseestablishedaccordingtomodernregulation,islocatedinJingeindustrialzone,Xi’anEconomicandTechnologyDevelopmentZone.totalinvestmentismorethan20millionrmb.Applyingthelatesttechnologyand

3、equipmentofmoleculardistallation,wehavebuiltastate-of-artproducinglinetoproduce100mtsnaturalvitaminE,90mtsphytosterol,900mtsmethylfattyacid　billionvitaminepillfromvegetableoilperyear.WealsoproduceeffervescenttabletwithVE+VC.Thecompanyboaststohavehighqualityexpertsandman

4、agers.theprojectofnaturalvitamineislistedintheprojectionofxi’annewproducts.Anditisregardedasthemodelprojectionofproducingandresearching.Thetrademarkis“ZHENWEITE”.summaryWhenTWcompanyoperateit’sproductionandsales.TheCompany’sdirectorfindstheyareinaseriouscompetitiveenvir

5、onment.Inthefirstyeartheholecompany’ssalesincomeisonly2000000rmb.In2001,TheCompanydidalotofeffortinmarketing,thesalesincomeincreaseveryquickly.Butthecompany’sproductivityisalsowaist.AlthoughtheTWcompanyfoundaexcellentqualitycontrolsystemandefficientlobar,trainaprofessio

6、nalengineerteamandmanager,buttheycompanylockapowerfulmarketworkingteam,theirproducthavenonotabilitydifferentiation.Sotheyhavetocompeteinprice.TheCompanyhasnocorevalueandculture,点击查看全文