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1、Amarketingperson’scourseofstudyadecadeEachfinishedthetrainingtosalesstaff,thetotalwasaskedtolookatwhichbookstolearnwhatmarketingisoftenaskedwhenthemind,searchnosatisfactoryanswer,whichmademedeterminedtorightthepastdecadetoconductsomemarketingstudyretrieval,andtheiralliestosharetheexperienc
2、e.1,enlightenmentandconfusion95years,thecountryispopular‘sea’,Ialsolearnfromstate-ownedenterprisesintotheseatothecommunity,butalsotorespondto‘quitfashion’,theyearforthethreecompanies,initiallyasabrokertotradesalesdirectorShoudiXiahasalsobeenmorethanadozensalesman,butalsodriedortoday’strend
3、y‘enddirectmarketing’(Shuandbeautifulbrandsanitarynapkinswillbesolddirectlytoretailstores).Inordertoclerktraining,临时抱佛脚borrowedfromthelibrarya‘MarketingManagement’(below)ifthesubtitleis‘analysis,planning,implementation,control’,thecontentsinsideasmallexcerptfromtheproduct,price,distributio
4、n,promotiontothemarketsegments,salesforce,8andisnowburninghotinirrigationtothesalesman.ThreeyearslatertoknowthatthisisPhilip-Kotler’sclassic,isthemostauthenticexpositionof4P.Infact,untilnow,Ihavenotseenthisversionofthebook,itisthefirstmainlandChinaversionofthetheoryofKotler.96years,whilere
5、tailHefeiwarbegan,tointroducetheconceptintothemodernretailbusinessshowstopperHefeiHainanLepushengHefeishopownersandmarketingplan.Amajor‘springinLokPusheng’seriesofpromotionalactivities,willbe30daysfromthe150,000dailysaleshavebeenpushedupto65million,setonretailsalesaftertheSpringFestivalpea
6、k.SotheTai-hong’s‘theeffectivenessofpromotionalSP’reallyscrutinizedagain,thattheWesternpromotionofthebookpresentstheproportionofincreaseintheeffectivenessofpromotionalandadvertisingexpensesdecreasedtheproportionoftheviewsofmemories.97years,begantolooktosendpowerseriesof‘brandmarketing’,‘sa
7、leschannelmanagement’andotherseriesofbooks.Frankly,sendingpowerseriesofthecontentisveryinformative,andsystematicisalsorelativelystrong,butthereadabilityisnothigh,lackoftaste,isentirelythefaceofaspoon-fedatextbook.Thisyear,Iwasimpressedbythe8booksis‘financialpr
