marketing across culture：the impact of cultural values on marketing ethical norms- a study in india and the united states

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1、Marketingacrossculture：TheImpactofCulturalValuesonMarketingEthicalNorms:AStudyinIndiaandtheUnitedStates----市场营销论文-->Marketingacrossculture：TheImpactofCulturalValuesonMarketingEthicalNorms:AStudyinIndiaandtheUnitedStatesTableofContent1.Introduction11.1ProblemStatement11.2PurposeoftheStudy22.Literat

2、ureReviesinMarketing22.1.1Culture22.1.2EthicalNormsinMarketing32.1.3RelationshipbetsinMarketing42.2TrompenaarsandHampden-Turner’sFrameent52.3.3EthicalIntention53.ImpactofCulturalValuesonEthicalNormsinMarketing63.1CaseStudyinIndiatheUnitedStates63.2Implications74.Conclusion7References7客户要求说明：GROUP作

3、业,是Marketingacrossculture方面的,2000字的作业,我被分配到写500字,能否叫当然为我写这篇个人作业的老师抽空帮我写几下,相信以他的实力一二个小时就能写完,如果他忙的话,请其它老师帮我写下也行.附件里,HANDBOOK第十六页中有作业的要求.我被分配到的作业内容如下:背景:小组选取了Gillette公司的剃须刀进入中东国家伊朗,因为中东国家有很多不刮胡子,所以Gillette产品进入时市场销售情况并不好,后来公司改变经营册略,把产品进行改进,推广可以修理胡须的剃须刀,并鼓励中东国家的消费者使用吉列的产品.我被要求写Gillette产品的4P'S里的ProductP

4、rice两个部分,一共是500字.TABLEOFCONTENTSGENERALINTRODUCTION4Thepurposeofthismodulehandbook4ODULEINFORMATION61.0Briefdescriptionofthemoduleandmoduleaims62.0Learningoutesofthismodule62.1KnoatchedtoAssessment73.0ODULESCHEDULE5.0AssessmentDetails125.1Detailsofcourseent125.2StrategicMarketingTechniquesGroupCou

5、rseent1(40%)RequirementsSpecificRequirementsforpleteCourseationStructureandDevelopmentAssessmentHelpfulhints5.3StrategicMarketingTechniquesCourseent2(60%)RequirementsSpecificRequirementsforpleteCourseation13StructureandDevelopment13Assessment14Helpfulhints145.4Assessmentcriteria175.5Handingininati

6、ons5.7Responsibilitiesforstudyingandcourseunications251.1Noticeboards,theail251.2ContactingAcademicStaff261.3TheStudentSupportandGuidanceOffice271.4StudentrepresentationonSchoolmittees271.5GenericStudySkillsSupport281.6EqualOpportunitiesIssues281.7EnglishLanguageSupport28PART3:MODULEHANDBOOKEVALUA

7、TION30GENERALINTRODUCTIONYouodulehandbookcontainsbothmodule(course)specificinformationandinformationthatrelatesmorege-->nerallytoyourstudies.Youeinformationinallthemodule(course)handbooksthatyoureceiveforallofyou