best practices in marketing and their impact on quality of life

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1、ApplyingQualityofLifeResearch:BestPracticesHelenaAlvesJoséLuisVázquezEditorsBestPracticesinMarketingandtheirImpactonQualityofLifeBestPracticesinMarketingandtheirImpactonQualityofLifeNewBookseries:ApplyingQualityofLifeResearch:BestPracticesSeriesEditor:DAVEWEBBUniversityofWesternAustralia,Austr

2、aliaEditorialBoard:M.JOSEPHSIRGYALEXMICHALOSVirginiaTech,USAUniversityofBritishColumbia,CanadaThisbookseriesfocusesonbestpracticesinspecialtyareasofQualityofLiferesearch,includingamongotherspotentially:communitydevelopment,qualityofworklife,marketing,healthcareandpublicsectormanagement.Intoday

3、sworld,governments,organizationsandindividualsalikearepayingincreasinglymoreattentiontohowtheiractivitiesimpactonqualityoflifeattheregional,nationalandgloballevels.Whetherasawaytotackleglobalresourceshortages,changingenvironmentalcircumstances,politicalconditions,competition,technologyorotherw

4、ise,thefar-reachingimpactofdecisionsmadeintheseandotherareascanhaveasignificantimpactonpopulationsregardlessoftheirlevelofdevelopment.Manylessonshavebeenlearned;yetmanyarestilltoberealized.Acrossanumberofvolumesondiversethemes,thisbookserieswilladdresskeyissuesthatareofsignificantimportancetodec

5、isionmakersandparticipantsacrossallsectors.Theserieswillbeinvaluabletoanyonewithaninterestinapplyingqualityoflifeknowledgeincontemporarysociety.Forfurthervolumes:http://www.springer.com/series/8364HelenaAlvesJoséLuisVázquezEditorsBestPracticesinMarketingandtheirImpactonQualityofLifeEditorsHele

6、naAlvesJoséLuisVázquezDepartmentofBusinessandEconomicsUniversityofLeónUniversityofBeiraInteriorLeon,SpainCovilhã,PortugalISSN2213-994XISSN2213-9958(electronic)ISBN978-94-007-5877-3ISBN978-94-007-5878-0(eBook)DOI10.1007/978-94-007-5878-0SpringerDordrechtHeidelbergNewYorkLondonLibraryofCongressC

7、ontrolNumber:2013930549©SpringerScience+BusinessMediaDordrecht2013Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpartofthematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustra