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1、MARKETINGEXCELLENCEAudiVorsprungdurchTechnikMarketingMarketingExcellence2
2、AboutTheMarketingSocietyAboutTheMarketingSocietyINSPIRINGBOLDERMARKETINGLEADERSHIPTheMarketingSocietyisanot-for-profitorganisationownedbyitsmembers,withover2500seniormarketers.Overthepast5
3、0yearsithasemergedasoneofthemostinfluentialdriversofmarketingintheUKbusinesscommunity.TheSocietychallengesitsmemberstothinkdifferentlyandtobeboldermarketingleadersbysupportingthedevelopmentofleading-edgethinking,andpromotingtheevidenceofeffectivemarketing.TheSoc
4、ietydoesthisthroughtheMarketingSocietyAwardsforExcellence;itspublicationsMarketLeader,OurWeekandrichonlineKnowledgeZone;anationalprogrammeofworld-classevents;innovativeprofessionaldevelopment,suchastheannualMarketingLeadersProgramme;andextensiveon-and-offlinenet
5、workingopportunities.www.marketing-society.org.ukMarketingExcellence2
6、AboutTheMarketingSocietyForeword
7、MarketingExcellence2
8、AboutTheMarketingSocietyForewordByRoisinDonnelly,PresidentofTheMarketingSocietyINSPIRINGBOLDERMARKETINGLEADERSHIPWhatismarketingexcellence
9、?TheMarketingSocietyisanot-for-profitorganisationownedbyitsmembers,withover2500seniormarketers.OvertheMarketingexcellencecandrivebreakthroughmorethan25years,andtheyhavealwaysbeenpast50yearsithasemergedasoneofthemostinfluentialdriversofmarketingintheUKbusinesscom
10、munity.businessresultsfortheshortandlongbasedontheprincipleofsearchingoutthebestterm.MarketingexcellencerequiresgreatexamplesofdifferentmarketingtechniquesinTheSocietychallengesitsmemberstothinkdifferentlyandtobeboldermarketingleadersbysupportingthedevelopmentst
11、rategicthinking,greatcreativethinkingandaction,thatshowcasegreatstrategicthinking,ofleading-edgethinking,andpromotingtheevidenceofeffectivemarketing.TheSocietydoesthisthroughtheMarketingperfectexecution.greatcreativityandperfectexecution.SocietyAwardsforExcellen
12、ce;itspublicationsMarketLeader,OurWeekandrichonlineKnowledgeZone;anationalprogrammeofworld-classevents;innovativeprofessionaldevelopment,suchastheannualMarketingLeade
