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1、OnmicrobloggingsocialimpactmanagementmechanismsI.IntroductionWiththemodernizationofChinafromatraditionalsocietytothegradualdeepeningofsocialtransformation,someunexpectedeventsbegantofrequentconcernfrom2011BohaioilspillincidentsinGansuschoolbuswaspushedto2012Huangyan
2、IslandincidentandtheDiaoyuIslandincident,China’smediarespondtoemergenciesreportedincontinuousinnovationandbreakthroughs.thisphenomenon,ontheonehandduetogovernmentdepartmentspublishtransparentemergenciestoprotecttherightsofitscitizens;handthankstomicrobloggingasthere
3、presentativeoftheinnovationanddevelopmentofnewmediatechnologies.Inthemicro-Bo,bloggersdonothavetoconsiderthewholearticle,articlelayoutandunconventional,justusesimplesentencestowritethewordstosay;microblogging,whethereliteorgrassroots,anyonecanpostaneventownviewsrela
4、tivetotraditionalmedia,microblogginghaslowthreshold,spreadfast,simple13languageandotheradvantages.thesecharacteristicswillinevitablymicrobloggingsocialmanagementsysteminnovationputforwardnewdemands,then,howitaffectsmicrobloggingsocialmanagementsysteminnovationproces
5、s,howthemechanismofsocialmanagementsysteminnovation,thisarticlewillmakeapreliminaryanalysis.Second,thebirthofmicrobloggingMicroblogging,namelymicro-blog(MicroBlog)forshort,isaninformalmini-blog[1].Microbloggingcontentcomposedbyasimplewordortwo,fromthisperspective,th
6、etechnicalrequirementsoftheuserthresholdisverylow,butinthelanguageofchoreographyorganization,noblogsohigh.Currently,thecapacityofeachmessagemicrobloggingisabout140characters,userscanphone(WAP)andtheInternet(WEB)onQQ,MSNandotherchattoolsanywhereupdatedMarch.2006byblo
7、gger’sfounderWilliamWilliams(EvanWilliams)launchedtheworld’sfirstmicro-bloggingsite“Twitte”.TwitterinEnglishmeans“soundoftwitteringbirds”,theusercansendSMSashundredsoftoolsupdates.Twitter’13sappeartotheeyesoftheworldintoasmallworldofmicroblogginginChina,ricenot,grum
8、blecrooked,Tencentmicrobloggingsitethensurging,etc.haveopened.2009August,China’slargestportalSinalaunchedlaunchedthe“SinaBo“privatebeta,be
