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1、Analysis:micro-channel,ideasmicrobloggingoperatorsResearchpapersDownloadNews:2012,PC-sideSinamicrobloggingandmobileterminalTencentmicro-channelusersoutbreak,Sinamicrobloggingusersover300million,Tencentmicro-credithouseholdsbreaking100million,withthehugenumberofusersattractedth
2、eeyesofmany.Atime,variousmediaandenterpriseshaveentered..Ifyoudobusiness,thereisnoblueVandSinamicrobloggingmicro-channelplatformVcertifiedpublicaccounts,areembarrassedtosaythatthecompanyisopenwhilemicrobloggingandmicroletteralsoattractedhugetrafficoperationsandproductmanagerbu
3、tthedeitiesarehalfwaydecent,nogoodbusinessmodelforreference,fewsuccessstoriesthisend,5/28,everyoneisagroupproductmanagerforeightorganizeddebateaboutmicrobloggingmicro-channeloperationanddiscussionofthisspeciallywrittenordertothankeverybodyinvolvedinthediscussions!BeforeIgetsta
4、rted,letusfirstreviewunderthemicro-micro-Boandthehistoryoftheletter:10Microblogginghistoryofthedevelopmentandmicro-lettersSinamicrobloggingMarch2006,blogpioneerEvanWilliamslaunchedalargemicro-bloggingservice.In2007,China’sfirstmicro-BowithcolorricehasCAPEsheets.Inmid-July2009,
5、ricehasceasedoperations.8net,Sinamicrobloggingopen.March2011,thenumberofregisteredWeibobillionsofdollars.May2012,SinaWeiboreportedafirst-quarterthenumberof324millionusers.April2013,AlibabastakeinSinaWeibo.Tencentmicro-channelOctober2010,ledbyTencentZhangXiaolongproductsinGuang
6、zhouinmid-developmentteamtocreatemicro-channel.May2011,micro-channelsystemthroughQQaccountaccumulatedabout500millionusers.August2011,thenumberofusersreached15millioninthesameyearbytheendofmorethan50millionusers.10March2012,micro-creditbreaking100millionhouseholds.January2013,e
7、xceeded300millionmicro-credithouseholds.Althoughmicro-blogandmicro-channelfacingdifferentusagescenarios,leadingtoverydifferenthabitsanduserexperience.Microbloggingstrongtiesmostlybecausethecontent,events,interestswhilemaintainingmicroletter,mostlybecauseofthestrongrelationship
8、betweenprecipitationandinteractive,whilemaintainingcontacts.b
