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1、Analysis:micro-channelVSlivemicrobloggingwarimminent?ResearchpapersDownloadNews:Recently,newsthatTencenthasinvestedinaddition,self-builtliveplatform,micro-channelbusinessunitwillenterthefuturebroadcastbusiness,andevensaiditisplanningtotransfertherelevantwork.AccordingtoApril2016AiMedi
2、aConsultingreleasedstudyshowsthatthenumberofChinesevideobroadcastplatform2015,nearly200,includingwebcastmarketsizeofabout90billionyuan,thenumberofInternetusersliveplatformhasreached200millionpeople.Fromthebeginningofthebeginningof2016,includingTencent,Ali,millet,music,as360otherIntern
3、etgiantshavepersonallyenterthefieldoflive,broadcastindustry’smostlivelymomenthascome.Similarlywhilethereisastoryonthecapitalinrecentyears,ChineseInternetprocess.BuyHundredRegimentssitefrombarbaricgrowththroughathousandWorldWarIImission,andthenchangedfromfivethousand,fivebecomesthree,t
4、hreebecomestwo,since11Octoberlastyear,theUSgroupandpubliccommentmerger,buytheindustry’sfiercecompetitiontemporarilycometoanend.Thus,thebroadcastindustrycrowdedsituationwillnotlastlong,ChineseInternetgiant,withitssubscriberbaseandcapitalstrengthwillsqueezethelivingspaceofasmallcompany,
5、BATandthestrengthoflargecompanieswillbebroadcastthisfield,this‘Hundredbroadcastwar’reaper.HotareasoftheInternetindustrygiantsareoftenmissedandcapitalmarketsfueledbroadcastindustryisnoexception,thecurrentmainstreammarketmoreorlessliveinternetgiantshadow,whileBATBigThreeinthefieldofmobi
6、lebroadcastandhowlayoutpenetrationofit?B:lukewarmBaiduBaidulaunchedaroundFebruarythisyear,low-key‘100showlive’,whichiscurrentlytheonlyBaidu’sLiveplatform,anddidnotexpandtheareaofpromotion.Fromthewebpagetoseeitsshapeismorelikeatraditionalbroadcastofthe‘show’,withamobile11broadcastacert
7、aindistance.Baidulayoutinthelivefieldseemsnotbegintoexert,thereasonmaybebecauseBaiduthinkliveplayintheendofthecurrentcontentsofecology,ecologicalservices,andevenaffectthefuturegenerationoffinancialecologyisnotclear.A:KaoshanchishanAlipushTaobaoLynxliveAliliveaboardtheeast,launchedthis
8、year,
