2017年Q3电视广告程序化购买调查

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1、PTVTARGETINGSURVEY

2、Q32017METHODOLOGYTheProgrammaticTelevisionSurveyforQ32017containsdatafromasurveyofover400UK&USadvertisingprofessionalsfrombothagenciesandbrands.ItwasconductedonlinebyAdobeduringMayandJuneof2017.Respondentswererecruitedonlineandaskedaseriesofquestionsabouttheirex

3、periencewithprogrammatictelevision..PTVTARGETINGSURVEY

4、Q32017ProgrammaticTVisMainstreamProgrammaticTVisalreadywidelyused:Nearly3/4ofmediadecisionmakersarealreadybuyingTVprogrammatically,asare2/3ofagencies,andover1/2ofbrandswetalkedto.MethodologyBetweenMay30thandJune5th,wetalkedtom

5、orethan400peopleintheUnitedStates(US)andmorethan200peopleintheUnitedKingdom(UK)whoaredecision-makersforplacementofTVordigitalmediamarketing;GlossaryPTV:ProgrammaticTelevision;First-PartyData:proprietarydataownedbytheadvertiserMEDIAHABITSSURVEY

6、Q32017ProgrammaticTVisGainingSharePro

7、grammaticTVisgainingshare:IntheUS&UKmorepeopleplantoincreasetheirprogrammaticTVbudgetmorethantheiroverallTVbudget.MethodologyBetweenMay30thandJune5th,wetalkedtomorethan400peopleintheUnitedStates(US)andmorethan200peopleintheUnitedKingdom(UK)whoaredecision-makersforplacementofTVordi

8、gitalmediamarketing;GlossaryPTV:ProgrammaticTelevision;First-PartyData:proprietarydataownedbytheadvertiserPTVTARGETINGSURVEY

9、Q32017TargetingisPTV’sKillerAppAgenciesandbrandsagreethemostthatprogrammaticTV’slargestadvantageisbettertargeting.MethodologyBetweenMay30thandJune5th,wetalk

10、edtomorethan400peopleintheUnitedStates(US)andmorethan200peopleintheUnitedKingdom(UK)whoaredecision-makersforplacementofTVordigitalmediamarketing;GlossaryPTV:ProgrammaticTelevision;First-PartyData:proprietarydataownedbytheadvertiserPTVTARGETINGSURVEY

11、Q32017AdvertisersAreInvestingin

12、TargetingMostprogrammaticTVbuyersareopeningbudgetswithaddedtargetinginmind:62%ofpeopleincreasingspendinprogrammaticTVinthenext6monthsseereachingamoretargetedaudienceasthemainbenefit.MethodologyBetweenMay30thandJune5th,wetalkedtomorethan400peopleintheUnitedStates(US)andmorethan200p

13、eopleintheUnitedKingdom(UK)whoare