企业内部广告程序化购买报告

企业内部广告程序化购买报告

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页数:22页

时间:2018-07-24

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1、若出现数据缺失,图表错位,可加微信:535600147,凭下载记录截图索取pdf版本ProgrammaticIn-Housing:Benefits,ChallengesandKeyStepstoBuildingInternalCapabilitiesMAY2018Publishedwiththesupportof若出现数据缺失,图表错位,可加微信:535600147,凭下载记录截图索取pdf版本ThisdocumenthasbeenunderwrittenbyInteractiveAdvertisingBureauDataCentero

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3、ducefriction,andincreasevaluealongthedatachain,forconsumers,marketers,andtheecosystemthatsupportsthem.IABDataisfocusedon:•Gatheringindustrythoughtleaderstosetanddrivethe“dataagenda“•Fundingindustryresearchtoprovidebenchmarksandactionableinsightsondatamanagementacrossplat

4、formsincludingmobile,programmatic,andtheinternetofthings•Developingindustrybestpractices,guidelines,andstandardsforprivacy,datasecurity,andconsumerdataprotection•Creatingeducationalmaterialsincludingcertification,infographics,videos,webinars,andseminarstodemystifydatafor

5、marketersandadvertisers•HostingdatafocusedeventsthatfeatureindustryluminariestodiscussdatarelatedAccentureInteractive,aStrategicPartneroftheDataCenterofExcellence,helpstheworld’sleadingbrandstransformtheircustomerexperiencesacrosstheentirecustomerjourney.Throughtheirconn

6、ectedofferingsindesign,marketing,contentandcommerce,theycreatenewwaystowinintoday’sexperience-ledeconomy.Tolearnmore,followthem@AccentureACTIVEandvisitwww.accentureinteractive.com.IABDataCenterofExcellenceBoardMemberCompaniesInclude®AboutIABTheInteractiveAdvertisingBurea

7、u(IAB)empowersthemediaandmarketingindustriestothriveinthedigitaleconomy.Itiscomprisedofmorethan650leadingmediaandtechnologycompaniesthatareresponsibleforselling,delivering,andoptimizingdigitaladvertisingormarketingcampaigns.Together,theyaccountfor86percentofonlineadverti

8、singintheUnitedStates.Workingwithitsmembercompanies,IABdevelopstechnicalstandardsandbestpracticesandfie

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