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1、若出现数据缺失，图表错位，可加微信：535600147，凭下载记录截图索取pdf版本ProgrammaticIn-Housing:Benefits,ChallengesandKeyStepstoBuildingInternalCapabilitiesMAY2018Publishedwiththesupportof若出现数据缺失，图表错位，可加微信：535600147，凭下载记录截图索取pdf版本ThisdocumenthasbeenunderwrittenbyInteractiveAdvertisingBureauDataCentero
2、fExcellenceandAccentureInteractive.TheIABDataCenterofExcellenceisanindependentlyfundedandstaffedunitwithintheIAB.FoundedtoenhanceexistingIABresourcesandtodrivethe“dataagenda”forthedigitalmedia,marketing,andadvertisingindustry,theDataCenter’smissionistodefineboundaries,re
3、ducefriction,andincreasevaluealongthedatachain,forconsumers,marketers,andtheecosystemthatsupportsthem.IABDataisfocusedon:•Gatheringindustrythoughtleaderstosetanddrivethe“dataagenda“•Fundingindustryresearchtoprovidebenchmarksandactionableinsightsondatamanagementacrossplat
4、formsincludingmobile,programmatic,andtheinternetofthings•Developingindustrybestpractices,guidelines,andstandardsforprivacy,datasecurity,andconsumerdataprotection•Creatingeducationalmaterialsincludingcertification,infographics,videos,webinars,andseminarstodemystifydatafor
5、marketersandadvertisers•HostingdatafocusedeventsthatfeatureindustryluminariestodiscussdatarelatedAccentureInteractive,aStrategicPartneroftheDataCenterofExcellence,helpstheworld’sleadingbrandstransformtheircustomerexperiencesacrosstheentirecustomerjourney.Throughtheirconn
6、ectedofferingsindesign,marketing,contentandcommerce,theycreatenewwaystowinintoday’sexperience-ledeconomy.Tolearnmore,followthem@AccentureACTIVEandvisitwww.accentureinteractive.com.IABDataCenterofExcellenceBoardMemberCompaniesInclude®AboutIABTheInteractiveAdvertisingBurea
7、u(IAB)empowersthemediaandmarketingindustriestothriveinthedigitaleconomy.Itiscomprisedofmorethan650leadingmediaandtechnologycompaniesthatareresponsibleforselling,delivering,andoptimizingdigitaladvertisingormarketingcampaigns.Together,theyaccountfor86percentofonlineadverti
8、singintheUnitedStates.Workingwithitsmembercompanies,IABdevelopstechnicalstandardsandbestpracticesandfie
