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1、若出现数据缺失，图表错位，可加微信：535600147，凭下载记录截图索取pdf版本ProgrammaticIn-Housing:Benefits,ChallengesandKeyStepstoBuildingInternalCapabilitiesMAY2018Publishedwiththesupportof若出现数据缺失，图表错位，可加微信：535600147，凭下载记录截图索取pdf版本ThisdocumenthasbeenunderwrittenbyInteractiveAdvertisingBureauDataCenterofExcellenceandAccentureIntera
2、ctive.TheIABDataCenterofExcellenceisanindependentlyfundedandstaffedunitwithintheIAB.FoundedtoenhanceexistingIABresourcesandtodrivethe“dataagenda”forthedigitalmedia,marketing,andadvertisingindustry,theDataCenter’smissionistodefineboundaries,reducefriction,andincreasevaluealongthedatachain,forconsumer
3、s,marketers,andtheecosystemthatsupportsthem.IABDataisfocusedon:•Gatheringindustrythoughtleaderstosetanddrivethe“dataagenda“•Fundingindustryresearchtoprovidebenchmarksandactionableinsightsondatamanagementacrossplatformsincludingmobile,programmatic,andtheinternetofthings•Developingindustrybestpractice
4、s,guidelines,andstandardsforprivacy,datasecurity,andconsumerdataprotection•Creatingeducationalmaterialsincludingcertification,infographics,videos,webinars,andseminarstodemystifydataformarketersandadvertisers•HostingdatafocusedeventsthatfeatureindustryluminariestodiscussdatarelatedAccentureInteractiv
5、e,aStrategicPartneroftheDataCenterofExcellence,helpstheworld’sleadingbrandstransformtheircustomerexperiencesacrosstheentirecustomerjourney.Throughtheirconnectedofferingsindesign,marketing,contentandcommerce,theycreatenewwaystowinintoday’sexperience-ledeconomy.Tolearnmore,followthem@AccentureACTIVEan
6、dvisitwww.accentureinteractive.com.IABDataCenterofExcellenceBoardMemberCompaniesInclude®AboutIABTheInteractiveAdvertisingBureau(IAB)empowersthemediaandmarketingindustriestothriveinthedigitaleconomy.Itiscomprisedofmorethan650leadingmediaandtechnologycompaniesthatareresponsibleforselling,delivering,an
7、doptimizingdigitaladvertisingormarketingcampaigns.Together,theyaccountfor86percentofonlineadvertisingintheUnitedStates.Workingwithitsmembercompanies,IABdevelopstechnicalstandardsandbestpracticesandfie
