rhetoric in advertising english and their translating strategies

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1、毕业论文(设计)RhetoricinAdvertisingEnglishandtheirTranslatingStrategies1.Introduction12.RhetoricinadvertisingEnglishandtheirtranslatingstrategies42.1RhetoricinadvertisingEnglish42.1.1TypesofrhetoricinadvertisingEnglishandtheirfunctions52.1.1.1PhoneticrhetoricinadvertisingEnglis

2、h52.1.1.2LexicalrhetoricinadvertisingEnglish72.1.1.3SyntacticalrhetoricinadvertisingEnglish122.2TranslatingstrategiesforrhetoricinadvertisingEnglish132.2.1Translatingprinciples142.2.1.1Dr.EugeneA.Nida’sdynamicequivalence142.2.1.2PeterNewmark’scommunicativetranslation142.2

3、.2Translatingstrategies152.2.2.1Rhetoricaltranslation162.2.2.1.1Rhetoricaltransference162.2.2.1.2Rhetoricalreplacement182.2.2.2Non-rhetoricaltranslation193.Conclusion23References251.IntroductionWiththedevelopmentoftheeconomicglobalization,thetradingactivitiesofallkindsofc

4、ommercialshaveboostedtheeconomicandculturaldevelopmentofvariouscountriesintheworld.Advertisingplaysanimportantroleinsuchactivities.Asuccessfuladvertisementcannotonlyhelptostimulatetheconsumption,butalsotodeliverinformationeffectively.AccordingtoAmericanMarketingAssociatio

5、n(AMA),advertisingisthenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevarious26毕业论文(设计)media(WangYanxi,2004).Fromthedefinitionofadvertising,itcanbelearnedthattobepersuasiveisthemai

6、nfunctionforadvertisingtoplay.Besidesthisfunction,advertisingalsopossessesotherfunctions,suchasprovidingproducts’informationandestablishinggoodwill.Fromtheabove,aconclusioncanbemadethatthepurposeofadvertisingistodrawtheattentionoftheconsumers,tostimulatetheirinterests,and

7、tolurethemintotakingactiontopurchasetheadvertisedproducts.Inordertoachievethispurpose,differentkindsofdeviceshavebeenusedinadvertisingEnglish.Nomatterhowadvancedthedevicesare,thebasiconeliesinusinglanguage.ThusthelanguageoftheadvertisingEnglishinclinestobehighlyartistic.T

8、heemploymentofrhetoricplaysanimportantroleinmakingtheadvertisinglanguageartistic,henceattracting