The skills of rhetoric and translation approaches of English advertising30

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1、TheskillsofrhetoricandtranslationapproachesofEnglishadvertising【Abstract】Withthedevelopmentofsociety,advertisinghaspenetratedintoeverycornerofourlife.Asawayofpropagatingandtransmittinginformation,itsrolecannotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpers

2、uadingpeopletobuy,butalsograduallyhasbecomeamustforsocialcommunicationwhichinturninfluencesthedevelopmentofsocietyandeconomy.AfterChinaenteringWTO,moreandmoreadvertisementsappearinthemarketsandusevariousskillsofrhetoricinadvertisingwhichmadeitslanguagevividandnovel.

3、andfullydisplayingtheparticularcharmingcharacteristicinadvertisingEnglish.Apparently,thetranslationofbrandnamesalsobecomemoreandmoreimportant.Therefore,throughthoroughandtheoreticalstudiesontheskillsofrhetoricandtranslationapproachesofEnglishadvertisingwillhelpimpro

4、veboththeunderstandinganddesigningofsuccessfuladvertisements.thispaperisintendedtohelpreaderbetterunderstand、appreciateandtranslateEnglishadvertisements.【KeyWords】Skillsofrhetoric;advertisingEnglish;translatingapproaches.【摘要】随着社会的发展，广告已经渗透到我们生活的每一个角落。作为一种宣传和传递信息的方式，

5、它的作用是不能低估的，因为它不仅仅是在用巧妙的方法说服人们购买商品，而且也逐渐成为社会的沟通工具影响着社会经济的发展。中国加入WTO后，越来越多的广告出现在市场上并且它们还运用各种修辞手法，使广告的语言变得更加生动、新颖和有节奏，充分展示了广告语言的魅力。自然而然，广告英语的翻译也就变得更加重要了，因此，通过对修辞手巧和翻译方法的彻底学习，能够帮助我们提高对广告的理解和设计能力。本文意在帮助读者更好地理解、欣赏和翻译广告英语。【关键词】修辞技巧;英语广告;翻译ContentsAbstract[English]---------

6、---------------------------------------------------------------------ⅠAbstract[Chinese]-----------------------------------------------------------------------------ⅡIntroduction---------------------------------------------------------------------------------------1C

7、hapterⅠThefunctionandskillofrhetoric--------------------------------------------------------11.1Simile------------------------------------------------------------------------------------------------------11.2Personification-------------------------------------------

8、------------------------------------------------31.3Rhyme---------------------------------------------------------------------------------