On the Skills of Rhetoric and Translation Approaches in Advertising English 英语毕业论文

On the Skills of Rhetoric and Translation Approaches in Advertising English 英语毕业论文

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页数:15页

时间:2017-07-11

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1、第15页OntheSkillsofRhetoricandTranslationApproachesinAdvertisingEnglish1IntroductionAlongwiththerapiddevelopmentofsocialeconomy,Chinaandforeigncountries’tradeisexpandinggradually,numerouscolorfulandfantasticEnglishadvertisementsappearinChinesemarket.Therol

2、eofadvertisementbecomesmoreandmoreimportantineverydaylife.AdvertisingEnglishhasbecomeanimportantmeansofcommunicatingideasandanindispensablepart,lotsofadvertisementsusevariousrhetorictoaddtoitsoriginalityandcharm,thereforeitappearstobemoreimportantforusto

3、understand,appreciateandtranslateadvertisementlanguageproperly.Advertisementtranslationisalivelyanddistinctivefield.ThewholepaperisdividedintotwochaptersabouthowtoappreciateadvertisingrhetoricalskillsandtranslatethemwellintoChinese.Allthisisgivenacareful

4、discussionandadetailedstudyinthispaper.2TheoreticalFoundations2.1ThefunctionandskillofrhetoricRhetoricaldevicesarevariationsofliteralorordinaryformsofexpressions.Theirfunctionistomakethethoughtmorestrikingandeffective.Afreshandsuitablerhetoricaldeviceapp

5、ealstotheimagination,creates第15页mentalpicturesandmakesthespeechorwritingvivid,impressiveandinteresting.Rhetoricaldevicescanmakelanguagemorevividbyusingthesimplewordstoexpresscomplexmeanings.Bytheuseofrhetoric,evenabstractideascanbecomeconcrete.Rhetoricca

6、nmakethemodifiedsubjectsmoreprominent,distinctive,andspecific,andthelanguagecangivepeoplemorespacetoimagine.Whereas,withouttheuseofrhetoric,thelanguageisboringandthereisnovigorinthelanguage.Nextwewillstudyseveralkindsofrhetoricaldeviceswhicharefrequently

7、usedinadvertisement,anditisnecessarytostudythemonebyonebygivingdefinitionsandmakingillustrations.AlloftheexamplesstudiedbelowareconstrainedwithinEnglishadvertisements.2.1.1SimileSimileisawayofcomparingonethingwithanotherofexplainingwhatonethingislikebysh

8、owinghowitissimilartoanotherthinganditsignalsitselfinatext,withthewords“asorlike.”Inmetaphor,onethingisdirectlycomparedtoanotherthing,withoutthemarker—“like”or“as”.theuseofmetaphormakesthelanguagemorevividandattractive.Met

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