英文广告特点及翻译原则与策略

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1、FeaturesofEnglishAdvertisementandPrinciplesandStrategiesofItsTranslation英文广告特点及翻译原则与策略Author:Tutor:SubmittedtotheCollegeofForeignLanguagesInPartialFulfillmentoftheRequirementsFortheDegreeofBachelorofArtsShandongUniversityofScienceandTechnologyJune,200

2、9山东科技大学学生毕业论文iii山东科技大学学生毕业论文contentAbstract(English)iAbstract(Chinese)iiiIntroduction1Chapter1FeaturesofCommercialAdvertisement31.1Featuresofadvertisingwords31.2Structureofadvertisingsentences51.3Rhetoricalfeaturesinadvertisements7Chapter2Comparisonof

3、EnglishandChineseadvertisement102.1PhonologicalDifference102.2SemanticDifference112.3DifferenceofFigureofSpeech12Chapter3PrinciplesandstrategiesofAdvertisementTranslation143.1Generalprinciplesofadvertisementtranslation143.2Typicaltranslationtechniques

4、ofEnglishadvertisement16Conclusion20Bibliography21iii山东科技大学学生毕业论文AbstractNida’sFunctionalEquivalenceTheoryfocusesonthereactionofreaderstothetranslation.ThistheorycanbeusedtoguidethetranslationofadvertisingEnglish.Themainpointofadvertisementtranslation

5、liesintheembodimentofculturalfactorsbecausecultureinevitablyaffectpeople’sthoughtandtheirattitudetowardseverything.Thathowwellthetranslationisaccepteddependsonhowmuchitdemesticatestheculturalfactors.Thereforetranslatorsshouldobservethethreeprincipleso

6、fsmoothness,precisenessandconcisenesswhendoingadvertisementtranslation.Astothechoiceofstrategies,literalandfreetranslationcanbechosenaccordingtodifferenttext,onconditionthatitcanreachadesireeffect.Inchapteronethethesisanalysesinthecharacteristicsofcom

7、mercialEnglishfromthreepointsofview.TheninchaptertwoitcontrastsEnglishandChinesecommercialfromthepointofviewofthedifferencesofthetwoideographicsystemssothatitadvancescertainbasictheoryforthetranslationofcommercialadvertisements.Meanwhileitinformstrans

8、latorsofthedifferenceofEnglishandChineseadvertisementsinordertoavoidbeingconfinedbylanguagebarriers.Inchapterthreesomeprinciplesandbasicskillsofadvertisementtranslationareputforwardagainsttheproblemsexistinginthecurrenttranslationofadvertiseme