英文广告特点及翻译原则与策略__论文

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1、FeaturesofEnglishAdvertisementandPrinciplesandStrategiesofItsTranslation英文广告特点及翻译原则与策略Author:SuiLidongTutor:XiangYingboSubmittedtotheCollegeofForeignLanguagesInPartialFulfillmentoftheRequirementsFortheDegreeofBachelorofArtsShandongUniversityofScienceandTechnologyJune,2009contentAbstract(Eng

2、lish)iAbstract(Chinese)iiiIntroduction1Chapter1FeaturesofCommercialAdvertisement31.1Featuresofadvertisingwords3L2Structureofadvertisingsentences51・3Rhetoricalfeaturesinadvertisements7Chapter2ComparisonofEnglishandChineseadvertisement102.1PhonologicalDifference102.2SemanticDifference112.3Dif

3、ferenceofFigureofSpeech12Chapter3PrinciplesandstrategiesofAdvertisementTranslation143.1Generalprinciplesofadvertisementtranslation143.2TypicaltranslationtechniquesofEnglishadvertisement16Conclusion20Bibliography21AbstractNida，sFunctionalEquivalenceTheoryfocusesonthereactionofreaderstothetra

4、nslation.ThistheorycanbeusedtoguidethetranslationofadvertisingEnglish.Themainpointofadvertisementtranslationliesintheembodimentofculturalfactorsbecausecultureinevitablyaffectpeopledthoughtandtheirattitudetowardseverything.Thathowwellthetranslationisaccepteddependsonhowmuchitdemesticatesthec

5、ulturalfactors.Thereforetranslatorsshouldobservethethreeprinciplesofsmoothness,precisenessandconcisenesswhendoingadvertisementtranslation.Astothechoiceofstrategies,literalandfreetranslationcanbechosenaccordingtodifferenttext,onconditionthatitcanreachadesireeffect.Inchapteronethethesisanalys

6、esinthecharacteristicsofcommercialEnglishfromthreepointsofview・TheninchaptertwoitcontrastsEnglishandChinesecommercialfromthepointofviewofthedifferencesofthetwoideographicsystemssothatitadvancescertainbasictheoryforthetranslationofcommercialadvertisements.Meanwhileitinformstranslatorsofthedi

7、fferenceofEnglishandChineseadvertisementsinordertoavoidbeingconfinedbylanguagebarriers.Inchapterthreesomeprinciplesandbasicskillsofadvertisementtranslationareputforwardagainsttheproblemsexistinginthecurrenttranslationofadvertisements.Throughtheanalysisof