英文广告特点及翻译原则与策略

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1、FeaturesofEnglishAdvertisementandPrinciplesandStrategiesofItsTranslation英文广告特点及翻译原则与策略Author:Tutor:SubmittedtotheCollegeofForeignLanguagesInPartialFulfillmentoftheRequirementsFortheDegreeofBachelorofArtsShandongUniversityofScienceandTechnologyJune,2009山东科技大学学生毕业论文iii山东科技大

2、学学生毕业论文contentAbstract(English)iAbstract(Chinese)iiiIntroduction1Chapter1FeaturesofCommercialAdvertisement31.1Featuresofadvertisingwords31.2Structureofadvertisingsentences51.3Rhetoricalfeaturesinadvertisements7Chapter2ComparisonofEnglishandChineseadvertisement102.1Phonolo

3、gicalDifference102.2SemanticDifference112.3DifferenceofFigureofSpeech12Chapter3PrinciplesandstrategiesofAdvertisementTranslation143.1Generalprinciplesofadvertisementtranslation143.2TypicaltranslationtechniquesofEnglishadvertisement16Conclusion20Bibliography21iii山东科技大学学生毕业

4、论文AbstractNida’sFunctionalEquivalenceTheoryfocusesonthereactionofreaderstothetranslation.ThistheorycanbeusedtoguidethetranslationofadvertisingEnglish.Themainpointofadvertisementtranslationliesintheembodimentofculturalfactorsbecausecultureinevitablyaffectpeople’sthoughtand

5、theirattitudetowardseverything.Thathowwellthetranslationisaccepteddependsonhowmuchitdemesticatestheculturalfactors.Thereforetranslatorsshouldobservethethreeprinciplesofsmoothness,precisenessandconcisenesswhendoingadvertisementtranslation.Astothechoiceofstrategies,literala

6、ndfreetranslationcanbechosenaccordingtodifferenttext,onconditionthatitcanreachadesireeffect.InchapteronethethesisanalysesinthecharacteristicsofcommercialEnglishfromthreepointsofview.TheninchaptertwoitcontrastsEnglishandChinesecommercialfromthepointofviewofthedifferencesof

7、thetwoideographicsystemssothatitadvancescertainbasictheoryforthetranslationofcommercialadvertisements.MeanwhileitinformstranslatorsofthedifferenceofEnglishandChineseadvertisementsinordertoavoidbeingconfinedbylanguagebarriers.Inchapterthreesomeprinciplesandbasicskillsofadv

8、ertisementtranslationareputforwardagainsttheproblemsexistinginthecurrenttranslationofadvertiseme