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1、郑州大学西亚斯国际学院从广告语言及创意看中美文化差异TheChinese-AmericanCultureDifferencesintheLanguageandCreativityofAdvertisement姓名学籍号专业商务英语级别2007系别外语学院指导教师填表日期：2011年4月18日TheChinese-AmericanCultureDifferencesintheLanguageandCreativityofAdvertisement从广告语言及创意看中美文化差异IDNO.TanBeijia(TaraTan)Submittedasapart
2、ialfulfillmentoftherequirementsfortheDegreeofBachelorofEnglishSIASInternationalCollegeofZhengzhouUniversityApril18,2011FacultyAdvisor:YaoYujieAcknowledgmentsIwouldliketoexpressmysincereappreciationtomysupervisor,Ms.YaoYujie,forallhersupportandencouragementthroughthewholeprocess
3、ofmywritingandresearching,andforherusefulcommentsandadvicesonmythesisinallaspects.Withouthergreatpatienceandgeneroushelp,thecompletionofthisthesiswouldnothavebeenpossible.Also,IheartilythankallotherteacherswhohavetaughtandinstructedmeduringmyB.Acourse.Finally,myspecialgratitude
4、goestomyfamilyandmyclosefriends,whohaveshowncare,loveandexpectationthroughoutmythesiswriting.TheyalwaysstandbymysidewheneverIneedthem.Itismyfortunetohavethemallinmylife.AbstractWiththeglobalizationofpoliticsandeconomy,theeconomicandculturalexchangeswithforeigncountriesareincrea
5、sing.Asaspecificcarrierofculture,advertisementhasbecomeasignificantinstrumentincross-cultural-communication.Besides,advertisingissubordinatetoculture,andinfluencedbyculture.AsharpcontrastdoesexistinculturedifferencesbetweenChinaandAmerica,sodotheadvertisementswhichcanbetracedin
6、thelanguageandcreativityofadvertising.Advertisementsareproductsofeconomy.Incross-cultural-communication,eachcountrieshistories,valuesandthinkingpatternsareunique,thustheculturalcontrastisinevitable.WhenChineseadvertisementsshowingintheglobalmarket,thereisacrashbetweenChinesetra
7、ditionalcultureandWesternculture.Therefore,ithasasignificantmeaningtoresearchontheChineseandAmericanculturedifferencesinadvertisingthatcanhelpChineseenterprisesbreaktheculturalbarrierintheforeignmarketandcanmakethemmorecompetent.Thisthesisfirstlyintroducesculture,advertisements
8、andtherelationshipbetweenthem,throughthedifferentfeatu
