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1、郑州大学西亚斯国际学院从广告语言及创意看中美文化差异TheChinese-AmericanCultureDifferencesintheLanguageandCreativityofAdvertisement姓名学籍号专业商务英语级别2007系别外语学院指导教师填表日期：2011年4月18日TheChinese-AmericanCultureDifferencesintheLanguageandCreativityofAdvertisement从广告语言及创意看中美文化差异IDNO.20071411432TanBeijia(TaraTan)Subm
2、ittedasapartialfulfillmentoftherequirementsfortheDegreeofBachelorofEnglishSIASInternationalCollegeofZhengzhouUniversityApril18,2011FacultyAdvisor:YaoYujieAcknowledgmentsIwouldliketoexpressmysincereappreciationtomysupervisor,Ms.YaoYujie,forallhersupportandencouragementthroughth
3、ewholeprocessofmywritingandresearching,andforherusefulcommentsandadvicesonmythesisinallaspects.Withouthergreatpatienceandgeneroushelp,thecompletionofthisthesiswouldnothavebeenpossible.Also,IheartilythankallotherteacherswhohavetaughtandinstructedmeduringmyB.Acourse.Finally,mysp
4、ecialgratitudegoestomyfamilyandmyclosefriends,whohaveshowncare,loveandexpectationthroughoutmythesiswriting.TheyalwaysstandbymysidewheneverIneedthem.Itismyfortunetohavethemallinmylife.AbstractWiththeglobalizationofpoliticsandeconomy,theeconomicandculturalexchangeswithforeigncou
5、ntriesareincreasing.Asaspecificcarrierofculture,advertisementhasbecomeasignificantinstrumentincross-cultural-communication.Besides,advertisingissubordinatetoculture,andinfluencedbyculture.AsharpcontrastdoesexistinculturedifferencesbetweenChinaandAmerica,sodotheadvertisementswh
6、ichcanbetracedinthelanguageandcreativityofadvertising.Advertisementsareproductsofeconomy.Incross-cultural-communication,eachcountrieshistories,valuesandthinkingpatternsareunique,thustheculturalcontrastisinevitable.WhenChineseadvertisementsshowingintheglobalmarket,thereisacrash
7、betweenChinesetraditionalcultureandWesternculture.Therefore,ithasasignificantmeaningtoresearchontheChineseandAmericanculturedifferencesinadvertisingthatcanhelpChineseenterprisesbreaktheculturalbarrierintheforeignmarketandcanmakethemmorecompetent.Thisthesisfirstlyintroducescult
8、ure,advertisementsandtherelationshipbetweenthem,throughthedif
