资源描述:
《商务英语专业毕业论文-从广告语言及创意看中美文化差异》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、郑州大学西亚斯国际学院从广告语言及创意看中美文化差异TheChinese-AmericanCultureDifferencesintheLanguageandCreativityofAdvertisement姓名学籍号专业商务英语级别2007系别外语学院指导教师填表日期:2011年4月18日TheChinese-AmericanCultureDifferencesintheLanguageandCreativityofAdvertisement从广告语言及创意看中美文化差异IDNO.20071411432TanBeijia(TaraTan)Submittedasaparti
2、alfulfillmentoftherequirementsfortheDegreeofBachelorofEnglishSIASInternationalCollegeofZhengzhouUniversityApril18,2011FacultyAdvisor:YaoYujieAcknowledgmentsIwouldliketoexpressmysincereappreciationtomysupervisor,Ms.YaoYujie,forallhersupportandencouragementthroughthewholeprocessofmywritingan
3、dresearching,andforherusefulcommentsandadvicesonmythesisinallaspects.Withouthergreatpatienceandgeneroushelp,thecompletionofthisthesiswouldnothavebeenpossible.Also,IheartilythankallotherteacherswhohavetaughtandinstructedmeduringmyB.Acourse.Finally,myspecialgratitudegoestomyfamilyandmyclosef
4、riends,whohaveshowncare,loveandexpectationthroughoutmythesiswriting.TheyalwaysstandbymysidewheneverIneedthem.Itismyfortunetohavethemallinmylife.AbstractWiththeglobalizationofpoliticsandeconomy,theeconomicandculturalexchangeswithforeigncountriesareincreasing.Asaspecificcarrierofculture,adve
5、rtisementhasbecomeasignificantinstrumentincross-cultural-communication.Besides,advertisingissubordinatetoculture,andinfluencedbyculture.AsharpcontrastdoesexistinculturedifferencesbetweenChinaandAmerica,sodotheadvertisementswhichcanbetracedinthelanguageandcreativityofadvertising.Advertiseme
6、ntsareproductsofeconomy.Incross-cultural-communication,eachcountrieshistories,valuesandthinkingpatternsareunique,thustheculturalcontrastisinevitable.WhenChineseadvertisementsshowingintheglobalmarket,thereisacrashbetweenChinesetraditionalcultureandWesternculture.Therefore,ithasasignificantm
7、eaningtoresearchontheChineseandAmericanculturedifferencesinadvertisingthatcanhelpChineseenterprisesbreaktheculturalbarrierintheforeignmarketandcanmakethemmorecompetent.Thisthesisfirstlyintroducesculture,advertisementsandtherelationshipbetweenthem,throughthedif