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1、郑州大学西亚斯国际学院从广告语言及创意看中美文化差异TheChinese-AmericanCultureDifferencesintheLanguageandCreativityofAdvertisement姓名学籍号专业商务英语级别2007系别外语学院指导教师填表日期:2011年4月18日TheChinese-AmericanCultureDifferencesintheLanguageandCreativityofAdvertisement从广告语言及创意看中美文化差异IDNO.20071411432TanBeijia(TaraTan)Submittedasapartialfu
2、lfillmentoftherequirementsfortheDegreeofBachelorofEnglishSIASInternationalCollegeofZhengzhouUniversityApril18,2011FacultyAdvisor:YaoYujieAcknowledgmentsIwouldliketoexpressmysincereappreciationtomysupervisor,Ms.YaoYujie,forallhersupportandencouragementthroughthewholeprocessofmywritingandresearc
3、hing,andforherusefulcommentsandadvicesonmythesisinallaspects.Withouthergreatpatienceandgeneroushelp,thecompletionofthisthesiswouldnothavebeenpossible.Also,IheartilythankallotherteacherswhohavetaughtandinstructedmeduringmyB.Acourse.Finally,myspecialgratitudegoestomyfamilyandmyclosefriends,whoha
4、veshowncare,loveandexpectationthroughoutmythesiswriting.TheyalwaysstandbymysidewheneverIneedthem.Itismyfortunetohavethemallinmylife.AbstractWiththeglobalizationofpoliticsandeconomy,theeconomicandculturalexchangeswithforeigncountriesareincreasing.Asaspecificcarrierofculture,advertisementhasbeco
5、measignificantinstrumentincross-cultural-communication.Besides,advertisingissubordinatetoculture,andinfluencedbyculture.AsharpcontrastdoesexistinculturedifferencesbetweenChinaandAmerica,sodotheadvertisementswhichcanbetracedinthelanguageandcreativityofadvertising.Advertisementsareproductsofecon
6、omy.Incross-cultural-communication,eachcountrieshistories,valuesandthinkingpatternsareunique,thustheculturalcontrastisinevitable.WhenChineseadvertisementsshowingintheglobalmarket,thereisacrashbetweenChinesetraditionalcultureandWesternculture.Therefore,ithasasignificantmeaningtoresearchontheChi
7、neseandAmericanculturedifferencesinadvertisingthatcanhelpChineseenterprisesbreaktheculturalbarrierintheforeignmarketandcanmakethemmorecompetent.Thisthesisfirstlyintroducesculture,advertisementsandtherelationshipbetweenthem,throughthedif