资源描述：
《The Chinese-American Culture Differences in the Language and Creativity of Advertisement 从广告语言及创意看中美文化差异》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、从广告语言及创意看中美文化差异TheChinese-AmericanCultureDifferencesintheLanguageandCreativityofAdvertisement姓名学籍号专业商务英语级别系别外语学院指导教师填表日期：2011年4月18日AcknowledgmentsIwouldliketoexpresmysincereappreciationtomysupervisor,Ms.forallhersupportandencouragementthroughthewholeproc
2、essofmywritingandresearching,andforherusefulcommentsandadvicesonmythesisinallaspects.Withouthergreatpatienceandgeneroushelp,thecompletionofthisthesiswouldnothavebeenpossible.Also,IheartilythankallotherteacherswhohavetaughtandinstructedmeduringmyB.Acourse
3、.Finally,myspecialgratitudegoestomyfamilyandmyclosefriends,whohaveshowncare,loveandexpectationthroughoutmythesiswriting.TheyalwaysstandbymysidewheneverIneedthem.Itismyfortunetohavethemallinmylife.AbstractWiththeglobalizationofpoliticsandeconomy,theeconom
4、icandculturalexchangeswithforeigncountriesareincreasing.Asaspecificcarrierofculture,advertisementhasbecomeasignificantinstrumentincross-cultural-communication.Besides,advertisingissubordinatetoculture,andinfluencedbyculture.Asharpcontrastdoesexistincultu
5、redifferencesbetweenChinaandAmerica,sodotheadvertisementswhichcanbetracedinthelanguageandcreativityofadvertising.Advertisementsareproductsofeconomy.Incross-cultural-communication,eachcountrieshistories,valuesandthinkingpatternsareunique,thustheculturalco
6、ntrastisinevitable.WhenChineseadvertisementsshowingintheglobalmarket,thereisacrashbetweenChinesetraditionalcultureandWesternculture.Therefore,ithasasignificantmeaningtoresearchontheChineseandAmericanculturedifferencesinadvertisingthatcanhelpChineseenterp
7、risesbreaktheculturalbarrierintheforeignmarketandcanmakethemmorecompetent.Thisthesisfirstlyintroducesculture,advertisementsandtherelationshipbetweenthem,throughthedifferentfeaturesofChineseandAmericanadvertisementstoexplainthereasonwhythedifferencesexist
8、inperspectiveofadvertisinglanguageandcreativity.Intheend,thethesissumsupthesuggestionsandmakesstrategiesforadvertisers.Chineseenterprisesandadvertisingpractitionersshallmeetthechallengesandcatchtheopportunitiestosuccessful
