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《The Chinese-American Culture Differences in the Language and Creativity of Advertisement从广告语言及创意看中美文化差异》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、TheChinese-AmericanCultureDifferencesintheLanguageandCreativityofAdvertisement从广告语言及创意看中美文化差异AcknowledgmentsIwouldliketoexpressmysincereappreciationtomysupervisor,Ms.YaoYujie,forallhersupportandencouragementthroughthewholeprocessofmywritingandresearching,andforherusefulcommentsandadvicesonmythesi
2、sinallaspects.Withouthergreatpatienceandgeneroushelp,thecompletionofthisthesiswouldnothavebeenpossible.Also,IheartilythankallotherteacherswhohavetaughtandinstructedmeduringmyB.Acourse.Finally,myspecialgratitudegoestomyfamilyandmyclosefriends,whohaveshowncare,loveandexpectationthroughoutmythesiswr
3、iting.TheyalwaysstandbymysidewheneverIneedthem.Itismyfortunetohavethemallinmylife.AbstractWiththeglobalizationofpoliticsandeconomy,theeconomicandculturalexchangeswithforeigncountriesareincreasing.Asaspecificcarrierofculture,advertisementhasbecomeasignificantinstrumentincross-cultural-communicatio
4、n.Besides,advertisingissubordinatetoculture,andinfluencedbyculture.AsharpcontrastdoesexistinculturedifferencesbetweenChinaandAmerica,sodotheadvertisementswhichcanbetracedinthelanguageandcreativityofadvertising.Advertisementsareproductsofeconomy.Incross-cultural-communication,eachcountrieshistorie
5、s,valuesandthinkingpatternsareunique,thustheculturalcontrastisinevitable.WhenChineseadvertisementsshowingintheglobalmarket,thereisacrashbetweenChinesetraditionalcultureandWesternculture.Therefore,ithasasignificantmeaningtoresearchontheChineseandAmericanculturedifferencesinadvertisingthatcanhelpCh
6、ineseenterprisesbreaktheculturalbarrierintheforeignmarketandcanmakethemmorecompetent.Thisthesisfirstlyintroducesculture,advertisementsandtherelationshipbetweenthem,throughthedifferentfeaturesofChineseandAmericanadvertisementstoexplainthereasonwhythedifferencesexistinperspectiveofadvertisinglangua
7、geandcreativity.Intheend,thethesissumsupthesuggestionsandmakesstrategiesforadvertisers.Chineseenterprisesandadvertisingpractitionersshallmeetthechallengesandcatchtheopportunitiestosuccessfullyoccupydomesticmarketandent
