商务英语写作技巧.ppt

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1、Chapter1AnOverviewofBusinessWritingWhatisBusinessEnglish?ItisapartofEnglishforSpecificPurposes(ESP)isEnglishusedinbusinesscontext.isespeciallyrelatedtointernationaltradeWhatisthemostimportantskillinbusinesspractices?CommunicationCOMMUNICATIONOralWrittenNon-v

2、erbal非语言交际LietoMeBusinessEnglishWritingSYLLABUS&REQUIREMENTSEverychapter-2hoursScore:Finalexam60%Performance40%Attendance(10%):absent-3/late-5Classactivity(10%)Homework(20%)Readnewsormaterialsabouteconomy;writeEnglisheconomicreporteverymonth.Warm-upFunctions

3、ofBusinessWritingCriteriaforeffectivebusinesswritingMoreCriteriaandTechniquesApproachestoorganizingbusinesswritingPartOnePartTwoPartThreePartFourPartFiveContentsOverviewAgreatdealofbusinessistransactedinwriting.Effectivebusinesswriterscanpromotegoodrelations

4、withcustomers,employeesandthegeneralpublic.Thentheycanhelptoincreasetheircompany’ssalesandprofits.Proficiencyinwritinggivesoneapersonaladvantageinbusiness;andcontributessubstantiallytoone’sself-confidence.Whytheabilitytowriteeffectivelyisavaluablebusinessass

5、et?Overviewpage1Businesswritinghasthreefunctions:toinform:topersuadetoentertainWhatarethefunctionsofbusinesswriting?Page1,para2OverviewPage1-2Businesswritinghasthreefunctions:Toinform:youexplainsomethingortellreaderssomething/provideinformationTopersuade:you

6、wanttoinfluencethereader’sattitudesandwantthemtoact.Toentertain:tobuildgoodwill（建立友善关系/良好的信誉）;youcreateagoodimageofyourselfandofyourorganization-thekindofimagethatmakespeoplewanttodobusinesswithyouFunctionsofbusinesswritingOverviewPage1-2Mostmessageshavemult

7、iplepurposes.Whenyouansweraquestion,you’reinforming,butyoualsowanttobuildgoodwillbysuggestingthatyou’recompetentandperceptiveandthatyouransweriscorrectandcomplete.FunctionsofbusinesswritingExample1DocumentDescriptionofdocumentPurpose(s)ofdocumentClaimsadjust

8、ment理赔LettergrantingordenyingcustomerrequesttobegivencreditfordefectivegoodsJobdescription岗位责任说明Descriptionofqualificationsanddutiesofeachjob.Usedforperformanceappraisals绩效考核,settingsalaries薪资设定