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1、CrisisofBarbieintheMiddleEastCountriesThecaseBeingblonde,tall,slim,buxom,leggyandbeautifulwithhertrendy,swinging,independentlywealthylifestyle,Barbieisadmiredbyhundredsofthousandsofgirlsindifferentcountries.Toappealtocustomerswithdifferentculturalbackgroundindifferentco
2、untries,nowadaysMattelCompanydesignsBarbiewithcosmeticchangesandvariablesubjectsaccordingtolocaltastes.CultureshockObviously,parentswholiveinmiddle-eastcountrieshatetheBarbiewhichdresssexyclothes.BecauseBarbie’sdressinggoagainstthemiddle-eastperson’straditionalopinion.I
3、ntheiropinion,Barbieisnotonlythejoy,butalsorepresentsthepersonalAmericanculture.SotheBarbieconflictwiththetraditionalcultureofmiddle-eastcountries.Ontheonehand,theirreligionisdifferent.Ontheotherhand,ChristianismandMuslemalsohasalonghistoricalshock.compareFullaisaverysu
4、ccessfuljoy.Itcanbeadaptedtomiddle-eastcountries’culture.Itwearsthetraditionalclothing.Soitispopularwithlocatedpeople.ComparedwithFulla,Barbiedon'tadapttothelocalculture,itstillretainsthewesterntradition,andpeopletherearetraditionalandconservative，theirreligiondonotallo
5、wthemtoaccepttheBarbie.That'swhymiddle-eastpeopledon'tlikeit.Asweallknow,Barbiedonotdecidetomarry.Althoughit'sverycommoninAmerican,inmiddle-west,thisisnotallowed.Onthesurface,womenandmentherehaveaequalplace,howeverwomenisstillinalowplace.Theyuseveiltocoverthefaceandthed
6、ressisverylong.ButBarbieisfashionandsexy,isdifferentfromthelocaldressing.religionThereligionisthemostimportantfactoroftheculture.ItaffectstheculturalstructureIntheUSA.TheattentiontopeopleisrelatedtotheChrist.Inthemiddle-eastcountries,thereligioncanguideaperson’sbehavior
7、andthought.Thedifferentreligionsduetothedifferentresults.cultureTheUSAisanindividualcountry,andpeopleleadarichlife.Itappearstheirattitudetolifeandtheimportantcultural.However,theMiddle-eastcountriesarecollectivisticcountries.Theylovethefullabecausefullarepresentthehones
8、ty,loveandsympathy.Itsimageisatraditionalmiddle-eastwoman.Soit’smorepopularinthemiddle-eastcountries.Thankyou
