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1、CrisisofBarbieintheMiddleEastCountriesThecaseBeingblonde,tall,slim,buxom,leggyandbeautifulwithhertrendy,swinging,independentlywealthylifestyle,Barbieisadmiredbyhundredsofthousandsofgirlsindifferentcountries.Toappealtocustomerswithdifferentculturalbackgroundindifferentcountries,nowadaysMattelCompa
2、nydesignsBarbiewithcosmeticchangesandvariablesubjectsaccordingtolocaltastes.However,intheMiddle-Eastcountries,Barbieisseriouslyintrouble.InIrantheIranianMinistryofEducationmarketedthetwindollsSaraandDaraasthenationaldolls.UnliketheBarbieDoll,SaraandhertwinbrotherDaraareonamissiontohelpothers,andw
3、hentheneedrises,theyconsulttheirparentsforguidance.ButFullaisthemostpopulardollintheMiddleEastbecauseshehasacharacterthatparentsandchildrenwillwanttorelateto.TheadvertisingisfullofpositivemessagesaboutFulla'scharacter.She’shonest,lovingandcaring,andsherespectsherfatherandmother.Fullaalsohastwores
4、pectedcareersforwomen,adoctorandateacher,thatsmallgirlscanbeencouragedtofollowintheMiddleEast.Onthechildren’ssatellitechannelspopularintheArabworld,Fullaadvertisingisincessant.CultureshockObviously,parentswholiveinmiddle-eastcountrieshatetheBarbiewhichdresssexyclothes.BecauseBarbie’sdressinggoaga
5、instthemiddle-eastperson’straditionalopinion.Intheiropinion,Barbieisnotonlythejoy,butalsorepresentsthepersonalAmericanculture.SotheBarbieconflictwiththetraditionalcultureofmiddle-eastcountries.Ontheonehand,theirreligionisdifferent.Ontheotherhand,ChristianismandMuslemalsohasalonghistoricalshock.co
6、mpareFullaisaverysuccessfuljoy.Itcanbeadaptedtomiddle-eastcountries’culture.Itwearsthetraditionalclothing.Soitispopularwithlocatedpeople.ComparedwithFulla,Barbiedon'tadapttothelocalculture,itstillretainsthewesterntradition,andpeopletherearetraditionalandconservative，theirreligiondonotallowthemtoa
7、ccepttheBarbie.That'swhymiddle-eastpeopledon'tlikeit.Asweallknow,Barbiedonotdecidetomarry.Althoughit'sverycommoninAmerican,inmiddle-west,thisisnotallowed.Onthesurface,womenandmentherehaveaequalplace,howeverwomenisstill
