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1、页眉外贸英语函电复习考试题型:①汉译英30’/10②单选:20’/20③(用单词正确形式)填空:20’/10④shortanswer:20’/5⑤letter:10’Shortanswers:Unit1IntroductiontoBusinessLetters(商务信函概论)1.FunctionsofBusinessLetters:2.①toinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperations
2、ofthebusiness;②toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.2.Writingprinciplesofbusinessletter(7C原则):①Courtesy礼貌②Consideration体谅③Completeness完整④Clarity清楚⑤Conciseness简洁⑥Concreteness具体⑦Corre
3、ctness正确Unit3Inquiries(询盘)3.Generallyspeaking,inquiriesfallintotwocategories:aGeneralInquiryandaSpecificInquiry.InaGeneralInquiry(一般询价),theimportermayaskonlyforcatalogues,pricelists,samples,samplebooks,orquotations,etc.,inordertogetageneralideaofthebusine
4、ssscopeoftheexporter.InaSpecificInquiry(具体询价),theimporterpointsoutwhatproductsheneedsandasksforaquotationoranofferforthisitem.Unit4Offers&Quotations(报盘和报价)4.Intheinternationalbusiness,offerscanbedividedintotwokinds:(注意实盘和虚盘的区别)5.Afirmoffer(实盘)—Afirmofferi
5、sadefinitepromisetosellgoodsatthestatedprices,usuallywithinastatedperiodoftime.Anon-firmoffer(虚盘)—Unlikeafirmoffer,anon-firmofferisnotbindinguponthesellers.Inotherwords,anon-firmoffercanbewithdrawnorchangedbythesellers.Definitionoffirmoffers:Firmoffersare
6、madewhenthesellerspromisetosellgoodsatastatedpriceandwithinastatedperiodoftime.Definitionofnon-firmoffers:Non-firmoffersareofferswithreservationclause.Unit7Counter-offers(还盘)6.Definitionofacounter-offer:Acounter-offerisvirtuallyapartialrejectionoftheorigi
7、naloffer.Italsomeansacounterproposalputforwardbythebuyer.Unit8Placing&ConfirminganOrder(订单及确认订单)7.Anordershouldatleastcontainthefollowingpoints:8.1.descriptionofthegoods,suchasspecification,size,quantity,qualityandarticlenumber(ifany);9.2.prices(unitprice
8、saswellastotalprices);10.3.termsofpayment;11.4.modeofpacking;1/26页眉12.5.timeoftransportation,portofdestinationandtimeofshipmentetc..13.Unit12UrgingEstablishmentofL/C(催开信用证)14.WhenshallL/Cbeopened:15.Itistheusualprac