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时间:2020-11-09
《商务沟通英语ppt 6教学内容.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、商务沟通英语ppt6"Cultureismoreoftenasourceofconflictthanofsynergy.Culturaldifferencesareanuisanceatbestandoftenadisaster."---Prof.GeertHofstede,EmeritusProfessor,MaastrichtUniversity."文化差异不仅不能发挥协同作用反而却成为冲突的源泉,文化差异是个大麻烦甚至是灾难。High-contextCultureVs.Low-contextCultureInhigh-contex
2、tculture,mostoftheinformationisinferredfromthecontextofamessage;littleisexplicitlyconveyed.Inlow-contextculture,contextislessimportant;mostinformationisexplicitlyspelledout.High-contextculturesSwissGermanGermanScandinavianAmericanBritishFrenchItalianSpanishGreekArabChines
3、eLow–contextculturesJapaneseThefollowingexpressionsareoftenusedbyNorthAmericans:Let’sgettothepoint.Let’sgetdowntothepoint.Let’sgetitstraight.What’sthepoint?Donotbeataroundthebush.Justshootoutitout.高语境与低语境在广告中的体现大宇汽车广告毋须任何言辞沟通,只须微笑即可解。美国速递公司——COLORDIRECT广告SO...YOUWANTTOMAI
4、LSTRAWBERRYICECREAM.Lowvs.HighPowerDistanceThisculturaldimensionlooksathowmuchaculturedoesordoesnotvaluehierarchicalrelationshipsandrespectforauthority.ExamplesofcultureswithhighPDIscoresincludeArabicspeakingcountries,Russia,IndiaandChina.ThosewithlowscoresincludeJapan,Au
5、straliaandCanada.InahighpowerdistanceculturesthefollowingmaybeobservedThoseinauthorityopenlydemonstratetheirrank.Subordinatesarenotgivenimportantworkandexpectclearguidancefromabove.Subordinatesareexpectedtotaketheblameforthingsgoingwrong.Therelationshipbetweenbossandsubor
6、dinateisrarelyclose/personal.Politicsispronetototalitarianism.Classdivisionswithinsocietyareaccepted.InalowpowerdistancecultureSuperiorstreatsubordinateswithrespectanddonotpullrank.Subordinatesareentrustedwithimportantassignments.Blameiseithersharedorveryoftenacceptedbyt
7、hesuperiorduetoitbeingtheirresponsibilitytomanage.Managersmayoftensocializewithsubordinates.Liberaldemocraciesarethenorm.Societiesleanmoretowardsegalitarianism.IfyouareworkingwithorgoingtoacountrywithahigherPDIthanyoursthen---giveclearandexplicitdirectionstothoseworkingwi
8、thyou.Deadlinesshouldbehighlightedandstressed.---donotexpectsubordinatestotakeinitiative.---be
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