商务沟通英语ppt 6教学内容.ppt

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1、商务沟通英语ppt6"Cultureismoreoftenasourceofconflictthanofsynergy.Culturaldifferencesareanuisanceatbestandoftenadisaster."---Prof.GeertHofstede,EmeritusProfessor,MaastrichtUniversity."文化差异不仅不能发挥协同作用反而却成为冲突的源泉，文化差异是个大麻烦甚至是灾难。High-contextCultureVs.Low-contextCultureInhigh-contex

2、tculture,mostoftheinformationisinferredfromthecontextofamessage;littleisexplicitlyconveyed.Inlow-contextculture,contextislessimportant;mostinformationisexplicitlyspelledout.High-contextculturesSwissGermanGermanScandinavianAmericanBritishFrenchItalianSpanishGreekArabChines

3、eLow–contextculturesJapaneseThefollowingexpressionsareoftenusedbyNorthAmericans:Let’sgettothepoint.Let’sgetdowntothepoint.Let’sgetitstraight.What’sthepoint?Donotbeataroundthebush.Justshootoutitout.高语境与低语境在广告中的体现大宇汽车广告毋须任何言辞沟通，只须微笑即可解。美国速递公司——COLORDIRECT广告SO...YOUWANTTOMAI

4、LSTRAWBERRYICECREAM.Lowvs.HighPowerDistanceThisculturaldimensionlooksathowmuchaculturedoesordoesnotvaluehierarchicalrelationshipsandrespectforauthority.ExamplesofcultureswithhighPDIscoresincludeArabicspeakingcountries,Russia,IndiaandChina.ThosewithlowscoresincludeJapan,Au

5、straliaandCanada.InahighpowerdistanceculturesthefollowingmaybeobservedThoseinauthorityopenlydemonstratetheirrank.Subordinatesarenotgivenimportantworkandexpectclearguidancefromabove.Subordinatesareexpectedtotaketheblameforthingsgoingwrong.Therelationshipbetweenbossandsubor

6、dinateisrarelyclose/personal.Politicsispronetototalitarianism.Classdivisionswithinsocietyareaccepted.InalowpowerdistancecultureSuperiorstreatsubordinateswithrespectanddonotpullrank.Subordinatesareentrustedwithimportantassignments.Blameiseithersharedorveryoftenacceptedbyt

7、hesuperiorduetoitbeingtheirresponsibilitytomanage.Managersmayoftensocializewithsubordinates.Liberaldemocraciesarethenorm.Societiesleanmoretowardsegalitarianism.IfyouareworkingwithorgoingtoacountrywithahigherPDIthanyoursthen---giveclearandexplicitdirectionstothoseworkingwi

8、thyou.Deadlinesshouldbehighlightedandstressed.---donotexpectsubordinatestotakeinitiative.---be