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1、CHAPTER2:ESSENTIALELEMENTSOFCOMMUNICATIONTHEORYFramework2.1verbalcommunication(VC)2.2nonverbalcommunication(NVC)2.3elementsofcommunication2.4summary2.1VERBALCOMMUNICATION(VC)Verbalcommunicationreferstothecommunicationthatiscarriedouteitherinoralorinwrittenformwiththeuseofw
2、ords(Xu,Xianguang,1997).CharacteristicsExpressingallkindsofideasKeepinganddisseminatinginformationMoreclarifiedandefficientthanotherways2.1.1EXPRESSINGALLKINDSOFIDEASTheuniquenessofverbalcommunicationisinthatitcanbestexpressallideaswewanttoexpress.Forexample,asamanagerofmar
3、ketdepartment,ifyouhaveanidea,youcantalkitoverwithyourassistant'stoseehowhe/theyfeel(s)aboutit.Besides,youcanalsoholdameetingtodiscuss;oryoucansendaquestionnairetothosepeopleconcernedtogetafeedback.2.1.2KEEPING&DISSEMINATINGINFORMATIONSupposeyouwanttodoabetterjobfortheidea
4、youhaveinmind.Beforeyougotoanyonetoshareyourideawith,you’dbetterstoreyourideaintothecomputer.Withthehelpofthecomputer,youcanmodifyanddeveloptheimmatureone.Inthisway,youwillfeelmoreconfidentwhentalkingwithotherpeopleabouttheidea.2.1.3MORECLARIFIED&EFFICIENTTHANOTHERWAYSSomep
5、eoplemayarguethatbesidesverbalcommunication,humanbeingsmayhaveotherwaysforcommunication.Forexample,theycanusegesturesofsomeestablishedwayslikebeatingdrums(asinAfrica)orblowinghorns(asinAsia)tosendmessages.Itistruethatsuchwaysdoworkinagivenareaorgiventime,butnoneofthemcanbec
6、omparedtotheverbalwaywhichisusedtheworldover.MINICASEpp56(AboutChinesestudentsinCanada)Inthecaseabove,themisunderstandingabouttheChinesewayofentertainingguestsandfornegotiationsisverytypicalincross-culturecontacts.However,misunderstandingsormisperceptionscannotbecorrectedun
7、lessthepeopleconcernedtalkthemoverinaverbalway.Ofcourse,arealunderstandingofanation’scultureinvolvesotherfactors.Butverbalcommunicationcertainlyfunctionsastheprerequisiteforarealunderstandingbetweeneachother,especiallyforthosepeoplewithdifferentculturalbackgrounds.Inmostcas
8、es,verbalcommunicationworksfasterandmoreefficientlythanotherways,andthisisespecial