商务沟通英语ppt 课件.ppt

《商务沟通英语ppt 课件.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Chapter6Cross-CultureBusinessCommunicationWhatisculture?Customarybelief,socialforms,andmaterialtraitsofaracial,religiousorsocialgroupWorldeconomytendstobemoreandmoreglobalizedandorganizationsbemoreculturallydiversified.Greatervitalitybroughtbyculturallydiversifiedworkf

2、orce,butmanymoreproblemsincross-culturalbusinesscommunication."Cultureismoreoftenasourceofconflictthanofsynergy.Culturaldifferencesareanuisanceatbestandoftenadisaster."---Prof.GeertHofstede,EmeritusProfessor,MaastrichtUniversity."文化差异不仅不能发挥协同作用反而却成为冲突的源泉，文化差异是个大麻烦甚至是灾难

3、。High-contextCultureVs.Low-contextCultureInhigh-contextculture,mostoftheinformationisinferredfromthecontextofamessage;littleisexplicitlyconveyed.Inlow-contextculture,contextislessimportant;mostinformationisexplicitlyspelledout.High-contextculturesSwissGermanGermanScan

4、dinavianAmericanBritishFrenchItalianSpanishGreekArabChineseLow–contextculturesJapaneseThefollowingexpressionsareoftenusedbyNorthAmericans:Let’sgettothepoint.Let’sgetdowntothepoint.Let’sgetitstraight.What’sthepoint?Donotbeataroundthebush.Justshootoutitout.高语境与低语境在广告中的体现

5、大宇汽车广告毋须任何言辞沟通，只须微笑即可解。美国速递公司——COLORDIRECT广告SO...YOUWANTTOMAILSTRAWBERRYICECREAM.Lowvs.HighPowerDistanceThisculturaldimensionlooksathowmuchaculturedoesordoesnotvaluehierarchicalrelationshipsandrespectforauthority.ExamplesofcultureswithhighPDIscoresincludeArabicspeaking

6、countries,Russia,IndiaandChina.ThosewithlowscoresincludeJapan,AustraliaandCanada.InahighpowerdistanceculturesthefollowingmaybeobservedThoseinauthorityopenlydemonstratetheirrank.Subordinatesarenotgivenimportantworkandexpectclearguidancefromabove.Subordinatesareexpectedt

7、otaketheblameforthingsgoingwrong.Therelationshipbetweenbossandsubordinateisrarelyclose/personal.Politicsispronetototalitarianism.Classdivisionswithinsocietyareaccepted.InalowpowerdistancecultureSuperiorstreatsubordinateswithrespectanddonotpullrank.Subordinatesareentru

8、stedwithimportantassignments.Blameiseithersharedorveryoftenacceptedbythesuperiorduetoitbeingtheirresponsibilitytomana