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1、Teachingobjectives:graspsomeofbasictheoriesrelatedtobusinesscommunicationgraspsomeimportantwordsandexpressions;haveabetterunderstandingoftherelationshipbetweenEnglishandthesuccessofbusinesscommunicationImprovementineveryaspectsofEnglishskills.GeneralRequireme
2、ntsforStudents:Fullattendance(10%)Activeparticipation(10%)TakingnotesExtensivereadingPersistentpracticeExercise(10%)商务英语沟通BusinessEnglishCommunicationTheoriesofcommunicationsHowtoapplyfortheidealjobTheresumeandtheinterviewSpokenbusinesscommunicationCommunicat
3、ingwithcolleaguesandcustomersWrittencommunicationsBusinessmeetingsCross-culturalbusinesscommunicationsCrisiscommunicationsMediacommunicationsBusinesscommunicationseverydayIntroductiontoTheBOOKChapter11.BusinesscommunicationBusinesscommunicationreferstosending
4、,giving,orexchanginginformationandideasintheprocessofbuyingandselling.2.PurposesofCommunicationAmajorpurposeofcommunicationistohelppeoplefeelgoodaboutthemselvesandabouttheirfriends,groupsandorganizations.Studiesindicatethatmanagerstypicallyspend60to80percento
5、ftheirtimeinvolvedincommunication.Inyourcareeractivities,youmaycommunicateinawidevarietyofways,including：·attendingmeetingsandwritingreportsrelatedtostrategicplansandcompanypolicy.·presentinginformationtolargeandsmallgroups.·explainingandclarifyingmanagementp
6、roceduresandworkassignments.·coordinatingtheworkofvariousemployees,departments,andotherworkgroups.·evaluatingandcounselingemployees.·promotingthecompany’sproducts/servicesandimage.Communicatinginforms,persuadesandentertainsthroughverbalandNon-verbalmessages.3
7、.EffectivenessofcommunicationAttheemployeelevel,itallowsyoutomakedecisions,providefeedbackinanongoingbasis,makeagreements,etc.Attheteamlevel,itallowsyoutobuildanopencommunicationenvironmentthatfacilitatesthecreationofcommitment,thecreationofbreakthroughideas,
8、thecreationoftrust,etc.Attheorganizationallevel,itallowsyoutoalignyourwholecompanyinordertoexecuteitsstrategy,reachitsvision,andfulfillitsmission.Effectivebusinesscommunicationisessential
