商务沟通英语ppt .ppt

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1、Chapter4:HowtoSpeakEffectivelyinPublicFramework4.1importanceofeffectivepublicspeaking4.2analysisofthepurpose4.3audienceanalysis4.4howtomakeagoodoutline4.5howtodevelopthespeech4.6self-confidence:anessentialrequirementforaspeaker4.7speechdelivery4.8summary4.1ImportanceofEffectivePublicSpea

2、kingAsabusinessperson,youspendanaverageof30percentofyourworkinghoursinspeaking.Youplaydifferentrolesinallthespeakingactivities.Inallthoseroleswhatreallymattersishowyouspeak,nothowmuchyouspeak.Aneffectivespeechwillwinhonorforyourorganizationandyou.MinicaseWhenadelegationformedupbyMBAandPh

3、.D.candidatesvisitedSPC.TheSPCSecretarybriefedthedelegationonthedevelopmentofSPC,itslatestproductsandthelistedHshareontheNewYorkStockExchangeandansweredanumberofquestions.Hiswordwerefollowedbyawarmapplausefromthelistener.Thissecretaryhadwonhonorforhiscompanythroughhisbriefing.(Page161)4.

4、2AnalysisofThePurposeAgoodspeechalwayshasaspecificpurpose.Speechpurposeisoftendecidedbythegivenpositionyouarein,andbytherequirementfromtheorganization.Speechpurposecanbeclassifiedintothreekinds4.2.1ToInform/InstructMeaning:Toinform/instructmeansthatyouaretryingtoexplainsomethingtoyouraud

5、ienceortoteachthemsomethingnew.Example:The150thanniversary(MinicasePage.162)4.2.2ToPersuadeMeaning:Speecheswithapersuadepurposeaimsatchangingtheaudience’sbeliefs,attitudeorbehaviors,ormovingthemintotakingsomeaction.Thepointofapersuasivespeech:(1)Aspeakershouldthinkabouthowtoproducemoreap

6、pealingeffectonthelistener’spart.(2)Thespeakermayhavelesscontroloverthespeech.(MinicasePage163)4.2.2ToEntertainMeaning:Toentertainmeansthespeechshouldjoyfulandlivelytotheaudience.Thepoint:Behindthefunny,interestingorhumoroustalks,thereshouldbesomethingworthyofappreciationfortheaudience.(

7、MinicasePage164)4.3AudienceAnalysisTherethreethingweshouldthinkaboutbeforewespeak:First,WhoandHowmany.Speakingtoagroupoffiveorsixpeopleisquitedifferentfromspeakingtotwenty-oddpeople.4.3AudienceAnalysisSecond,Audience’slikelyresponseforthespeech/PresentationFinally,Thelike