国际商务战略：苹果与三星的国际商务比较ppt课件.ppt

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1、AnalysisofSamsungandAppleinInternationalBusinessTheKeyInternationalSuccessFactorsoftheTwoCompaniesVarietiesKindsofProductsDifferentMarketsAlliedwithmorethan30globalLTEoperatorsandmorethan60globalMobileWiMAXoperatorsSalesCashFlowResearchTeamsOtherFieldsFinancia

2、lServicesHeavyIndustriesChemicalIndustriesMachineryFocusPlatformPotentialConsumersSalesCashFlowConsiderateServicesSupplierscompetitivepowerGalaxyS3i9300GalaxyNote2GalaxyNexusGalaxyi9100iPhoneV.SSamsungFamilyProductImageryTwodimensionsofthebrandmanagementActual

3、productitselfsuchastechnologyanddesignTheimagery,theemotionalbondwiththeconsumerApple'sstrategySamsung'sstrategyOutsourcethedevelopmentandmanufactureofpartsandcomponentsandtodevoteitsattentiontofunction,design,software,andintegrationItbelievesfirmlyintheultima

4、teconvergenceoftechnologiesandintheinnovativepotentialofthatconvergence.FutureProspectsFutureProspectscontinuetoenergeticallydevelopthenewhigh-endelectronicproductsSamsungshouldpaymoreattentiontoitsadvantageproductsAppleshouldexpanditsbusinessscopeappropriatel

5、yChangetheirtargetmarketinthefuture,andpaymoreattentiontosomeemergingdevelopingcountriesOrganizationalandStrategicChangesRequiredSlideOrganizationalandStrategicChangesEstablishmentofresearchingcentersAppliancesPlatformofApple&TechnologytranslatingofSamsungOuts

6、ourcingorselfmanufactureRequiredSlideOutsourcingorSelfManufactureApple:moreoutsourcing*CorevaluesareinnovationandhommizationLessvalueaddedinmanufactureSamsung:moreselfmanufacture*Couldgeteconomiesofscalebyitslef*TechimprovementinselfmanufactureRequiredSlideRes

7、earchingCenters*Designmeetcustomersneedtocreateprofits*Differentmarketsmeansdifferentneeds*InformationofneedsprovethedesignAppliancesPlatformofAppleTechnologyTranslatingofSamsungForSamsungVaguebordersofelectronicdevicesThetechnologysuperiorityofSamsungThelarge

8、productlineForAppleFundsmoreinApplianceplatformPlatformmeansprofitsMicrosoft,Google,Baidu,TaobaoGetTHANKYOU