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1、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯最新资料推荐⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯商务谈判计划书专业班级:11市场营销专升本学生姓名:拾以婷,李玉敏,叶蕾,汪平莉,张晨,朱真真吴颖翔,章王亮,张玉铜,尹成存1⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯最新资料推荐⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯PhoneAgencyCompanyNegotiationPlan1.BackgroundsOurcompany:OurcompanywasestablishedonApril20,2000,mainlyengagedinmobilevoice,data,IPtel
2、ephonyandmultimediaservices.Inadditiontoprovidingbasicvoiceservices,italsooffersmobilephonesalesagents,IPphonesandothervalue-addeddataservices,with"Global","M-Zone","ShenZhouXing"andotherwell-knowncustomerbrands.Opponentcompany:SamsungGroupisSouthKorea'slargestconglomerate,hassalesoutletsinm
3、anycountriesandregions,businessesinvolvedinelectronics,finance,machinery,andmanyotherfields,intheinternationalmarkethighlightsprowess.2.ThemeCooperatewitheachothertoobtain,atareasonablepricetobuy5000mobilephone,customizedtechnicalguidanceandafter-salesserviceandreasonabletime.3.TeammembersLe
4、ader:GaoTiaoqinMainnegotiator:YanBinAssistnegotiator:HuangMengmengLegaladvisor:JiaMiaoFinancialadvisor:GaoTiaoqinAnalysisofopponentnegotiatingteammembersGuoXvru:goodreactionforce(Leader,Assistnegotiator)ChenJiali:calm(Legaladvisor)ZhaoYajing:strongobservationability(Financialadvisor)ZhangNaj
5、uan:goodatdebating(Mainnegotiator)4.NegotiationsituationanalysisOuradvantages:1)Goodoperatingperformanceandgreatdevelopmentpotential2)Asabuyer,wehavetheinitiativeinthechoiceofcooperationcompanies.Theopponent’sadvantages:Toughbrandstrength,multi-servicenetwork。Ourdisadvantages:Sincethemachine
6、iscustomizedcontracts,time-consuming,itisdifficulttoprofitinashort2⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯最新资料推荐⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯time.Theopponent’sadvantages:Initialnegotiationswithus,notfamiliarwiththemarket.5.Negotiationgoals1).Thehighestgoal:Opponentcompanycanallowustotakeinstallments,withthelowestpric
7、etobuy..2).Acceptablegoal:Establishlong-termpartnership,cooperationandwin-win。3).Thelowestgoal:Pricecannotbehigherthanthemarketprice6.Negotiationagenda:ToreachtheopponentcompanyonJune25,foraperiodoftwodays。Thefirstday(visit,preliminarynegotiations)