国际商务谈判英文版).doc

国际商务谈判英文版).doc

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1、BusinessNegotiation–Lesson2Chapter1Slide1Oneofthemostimportantthingstorememberinbusinessistonevermakeenemies.Youdon’thavetoloveeveryone,butifyoudislikesomeonemakesureyoudon’tshowit.Yourenemytodaymaybeyourbosstomorrow.Slide2Thebasicprinciplesofnegotiationare:-communication,neg

2、otiableissues,commoninterests,giveandtake,trustandtobeagoodlistener.Slide3Themostsuccessfulnegotiationendswithawin-winsolution.Bothpartiesmustfeelasthoughtheyhavegainedsomething.Bothpartiesmustnegotiatetowardsamutualgain.Slide4Beforenegotiationsbegin,bothpartiesshouldknowthef

3、ollowingsixdetails:-why,whowith,what,where,whenandhowtheynegotiate.Slide5Negotiationisaprocessofexchanginginformationbetweentwosidesandbothsidestrytounderstandeachother’spointsofview.Bothpartiesknowthattheyhavecommonandconflictingobjectives,sotheytrytofindawaytoachieveacommon

4、andhelpfulobjectivethatwillbeacceptabletothemboth.Slide6Insummary:commoninterestsmustbesought.Negotiationisnotagame.Inasuccessfulnegotiation,everyonewinssomething.Slide7Successisn’twinningeverything–it’swinningenough.Slide8Innegotiation,bothequalityandmutualbenefitareveryimpo

5、rtant.Bothpartiesareequalinstatus.Theyhaveequalrightsandobligations.Rememberthatinasuccessfulnegotiation,eachpartymustgainsomethingorthereisnoreasonfortheotherpartytoparticipate.Bothpartiesshouldpreparewellforthenegotiationandbereadytosatisfytheotherparty’sneedsonanequalbasis

6、.Slide9Throughnegotiation,bothpartiesareseekinganarrangementofabusinesssituation.Thepurposeofthisistoseekawin-winsituationinsteadofawin-loseone.Itisthroughsincerecooperationthatthisresultcanbemade.Slide10Sincerityisveryimportantforanegotiator’sstyle.Developtrustbetweenthetwop

7、arties.Treatothersasyouwanttobetreated,thiswillpromotethenegotiationandgetsuccessfulresults.Slide11Keepitflexibleandfluid.Donotbetoorigidinwhatyouwanttogive,andinwhatyouwanttotake.Allnegotiationsareaprocessofconstantthinking,exchanginginformationandcontinuousgiving.Beforenego

8、tiationtryandworkoutwhattheotherpartymightbethinking,whattheirneedsm

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